Fashion advertising.

Yes, we love you little Surfer Girl: Wildfox swim

There are brands who diligently put out a campaign once a season, and then there’s Wildfox. Their ability to design youthfully desirable collections is surpassed by their ability to create a constant stream of dreamy, beautiful imagery that tells a story or captures the imagination. The latest features a muse more than a model – pro surfer Hanalei Reponty – in a campaign titled “Do…
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim

Pleasure born out of torment: Jessica Choay

If clothes could whisper, what would they say? Would they talk about pleasure and happiness? Would they be blunt or deceptive, turn words into magic, or empty them of all meaning? We may never find out that much, but we do know of at least one designer who seems to always find the right voice to gift her garments with. Jessica Choay‘s effortless take on…
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign

Strip off your clothes and become a sexy Joan of Arc

How many times have you been in that situation where some divine vision or another propels you to throw your sword in the air and start a siege against a cause close to your heart – albeit it probably not a literal one? At least three, right? Weekly. It’s those moments you wish you could strip off your outer layers in one swift movement, revealing…

Gisele sings, dances, models bikinis

As much as we’d like to comfort ourselves that supermodels are just physically perfect at the expense of all other talents, the likes of Gisele Bundchen (and Miranda Kerr, to be fair) are out to prove otherwise. Undiminished in her amazonian beauty, Gisele stars in H&M’s summer 2014 campaign – also singing a cover of Blondie’s Heart Of Glass for the occasion. The cover –…
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14

Sexy showstoppers from Misha

There are those occasions that call for something beyond just sexy, necessitating an outfit that earns the label of showstopping. Judging by Misha Collection’s autumn 2014 campaign, the label – created in Australia by Michelle Aznavorian – has the concept of evening elegance-come-sex-appeal well and truly nailed. A black dress with a hem that scoops upwards from ankle to upper thigh is perfectly balanced by…
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign

More than just your average stockings

Hosiery is – by its very nature – one of the most sensual categories of apparel. It’s soft, slinky, delicate, sits close to the skin… With her capsule collection of stockings, Yuli Chulkova takes it one step further, infusing the sophisticated silhouettes and fine lines of the pieces with embellishments like intricate beading and embroidery.
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection
Yuli Chulkova S/S '14 Stockings Capsule Collection

What happens when you cross lingerie with mythology? Sexiness happens.

Long before the influence of shows like Spartacus and Game of Thrones there’s been something inherently sexy about mythology. Just think of the Homeric verses, peppered through with alluring Sirens, frisky nymphs and beauties like Helen of Troy. When a lingerie label like Ludique looks to mythological references for their latest bridal campaign, the results are about as sexy as you might expect and then…
Ludique lingerie 'Craiasa' Bridal campaign
Ludique lingerie 'Craiasa' Bridal campaign
Ludique lingerie 'Craiasa' Bridal campaign
Ludique lingerie 'Craiasa' Bridal campaign
Ludique lingerie 'Craiasa' Bridal campaign
Ludique lingerie 'Craiasa' Bridal campaign
Ludique lingerie 'Craiasa' Bridal campaign

Very Sexy: Karlie & Doutzen for Victoria’s Secret

Victoria’s Secret can easily be charged with accusations of doing a lot of the same, same but the formula clearly nets them millions of profits, so why change it? The latest campaign for the “Very Sexy” push-up bra (aren’t they all?) is very sexy indeed, filled with night time city lights in bokeh form, Doutzen Kroes’ Angel waves, and Karlie Kloss’ infuriating combination of rock…
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection

Jess Hart does summer for Louis Vuitton

The casual side of Louis Vuitton, Australian beauty Jessica Hart lounges in playsuits, bikinis and bare feet for the fashion house’s summer 2014 imagery. Of course the focus never falls far from Louis Vuitton’s core accessories: sunglasses, bags and luxurious silk scarves.
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign

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