Fashion advertising.

Very Sexy: Karlie & Doutzen for Victoria’s Secret

Victoria’s Secret can easily be charged with accusations of doing a lot of the same, same but the formula clearly nets them millions of profits, so why change it? The latest campaign for the “Very Sexy” push-up bra (aren’t they all?) is very sexy indeed, filled with night time city lights in bokeh form, Doutzen Kroes’ Angel waves, and Karlie Kloss’ infuriating combination of rock…
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection
Victoria's Secret Very Sexy '14 Collection

Jess Hart does summer for Louis Vuitton

The casual side of Louis Vuitton, Australian beauty Jessica Hart lounges in playsuits, bikinis and bare feet for the fashion house’s summer 2014 imagery. Of course the focus never falls far from Louis Vuitton’s core accessories: sunglasses, bags and luxurious silk scarves.
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign
Louis Vuitton summer '14 campaign

Beachside bikinis & Barbara Palvin

Twin Set’s bikinis aren’t necessarily for everyone (let’s use the word “youthful” – such as it applies to a leopard print bandeau with shirred edges and a prominent love heart at its center). But then some models just steal the attention so much you barely even look at the clothes. Barbara Palvin is one of them, and her soft beauty works wonders for the youthful…
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign
Twin Set S/S '14 Campaign

Blooming romance & the new portrait of femininity: Simona Semen

For fall and winter she was austere, yet undeniable elegant, now it’s time for romance and femininity to define the main character of Simona Semen‘s latest collection. Inspired by David Hamilton’s ethereal photography, the spring / summer 2014 lineup is intensified by a seductive gentleness, having sophisticated lace, elaborate embroideries and overlapping layers of sheerness get lost in an aristocratic fantasy.
Simona Semen S/S '14 campaign
Simona Semen S/S '14 campaign
Simona Semen S/S '14 campaign
Simona Semen S/S '14 campaign
Simona Semen S/S '14 campaign
Simona Semen S/S '14 campaign
Simona Semen S/S '14 campaign

Andreea Diaconu for Etam Swim

It’s difficult to decide which is more striking – her killer figure or her killer cheekbones. With both on display in Etam’s latest spring 2014 swimwear campaign, Romanian model Andreea Diaconu proves why she’s in such hot demand right now.
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign

David Beckham does swimming trunks for H&M

It was only a matter of time before swimwear was added to the David Beckham for H&M bodywear line. And here it is, hitting stores in May 2014, featuring 3 styles – boardshorts, swimshorts and trunks. And of course, for all the Beckham fans, the campaign is modelled by the man himself: tattooed, topless, and wearing that trademark slicked-back David Beckham hairstyle.
David Beckham for H&M swimwear '14 campaign
David Beckham for H&M swimwear '14 campaign
David Beckham for H&M swimwear '14 campaign

Restroom mischief for Alexander Wang

With Parental Advisory slogans and inversely-buttoned shirts defining Alexander Wang’s spring collection – as well as helping define the spring 2014 fashion trends – his campaign for the season was always going to be a little bit cheeky. With Anna Ewers and Zuzu Tadeushuk looking like their boredom is about to turn to some mischief, Steven Klein’s photos do well to capture a youthful and…
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign

Beaches & babes: it must be Victoria’s Secret swim

With each Victoria’s Secret swim collection, the brand seems to move further away from catalogue and more towards campaign. Read: more romantic photos, less cliche poses, and generally better imagery. This time around it’s a bikini filled foray featuring fitspo-inducing models Candice Swanepoel, Martha Hunt, Jac, and Magdalena Frackowiak in a campaign titled Turks & Caicos.
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14

Reliably remarkable: beaches & bikinis from Zimmermann

Reliable sounds almost a dirty word, as if to suggest something is unremarkable, or undeserving of a more fervent compliment. But it springs to mind with each new Zimmermann Swim campaign that surfaces and greets the eyes with a predictable level of sun-soaked gorgeousness. You might say Zimmermann’s collections and campaigns are remarkable, and reliably so. The latest Zimmermann Swim imagery has everything of the…
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign

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