Fashion advertising.

The sexy truth that hides behind closed doors: Agent Provocateur lingerie

A housewife ceases to be perceived as just another ordinary character once you enter Agent Provocateur‘s 1950s inspired fantasy-land. Just like lingerie becomes so much more than a simple choice of undergarments when saturated with a provocative essence, meant to elude every sense of conventionalism. It’s all intended to challenge the imagination and ignite the passion, and what better excuse to do that with Valentine’s…
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign

Dressing the uptown girl

It’s not Park Avenue. To my eye, I’d guess at one of Sydney’s winding city streets. But Forever New’s Park Avenue Collection, and the campaign to promote it, is probably not going for something so literal anyway. It’s going for a mood, a look, one of gently waved hair and feminine dresses, lace and florals and brocade. Juliana Forge plays the uptown girl who’s never…
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection

Lindsey Wixson is Wicca and voodoo

When jewellery turned all mystic and hippie-inspired, it was ManiaMania at the fore of the trend: committed to the aesthetic like no other brand, it’s in their DNA. At once it was the raw, bohemian sensuality of Abbey Lee Kershaw fronting their campaigns, then Dree Hemingway. With a new season comes a new muse, one you might not typically associate with the brand: good girl…
ManiaMania A/W '14 campaign
ManiaMania A/W '14 campaign
ManiaMania A/W '14 campaign
ManiaMania A/W '14 campaign

Swimwear, shadows & horses: Andres Sarda’s gorgeous campaign

Swimwear campaigns usually inflect to the side of bright, straightforward, and cheerful. They’re photos of girls, toned and tanned, smiling or looking sensual, bikinis always perfectly captured in bright sunlight so you can see their every detail. They’re what’s on display, after all. Txema Yeste created something a little different for the latest Andres Sarda campaign. In Yeste’s shots, Denisa Dvorakova is masked in billows…
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign
Andres Sarda S/S '14 Campaign

New World Muse: Witchery enlists Arizona

If there’s one thing Witchery are doing incredibly well this season, it’s making a palette of black, white and grey appear as utterly fresh, edgy and effortless. That all comes down to luxe wintery fabrics and modern-classic shapes, not to mention the irressistable allure of campaign face Arizona Muse.
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign
Witchery A/W '14 campaign

Sweet & seductive: Magdalena Frackowiak for Victoria’s Secret

Between Magdalena Frackowiak‘s compelling beauty and the lavish under garments signed by Victoria’s Secret, the brand’s January 2014 campaign turns out to be practically irresistible. After all, you can’t possibly go wrong in choosing the ridiculously gorgeous Polish model to play out the seductive card, as veiled in silky slips, lacy negliges and the most delicate pieces of underwear.
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign
Victoria's Secret January '14 campaign

Jessica Choay: The Classics revised

In a relatively short amount of time, Jessica Choay taught us to embrace the unexpected, to seek the impossible, to cherish femininity and applaud the use of imagination. With the fall / winter 2013-14 campaign, the designer went even further in translating her signature “lingerie as outerwear” designs into a purely irresistible concept; this time around each of the garments were gifted with a unique…
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign

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