Leading Australian designer Dion Lee opens his first stand alone retail concept store, Site 01, in Sydney’s iconic Strand Arcade. The boutique carries all of the designer’s collections in their entirety; Dion Lee mainline, Line II and the newly launched (WATER) Swimwear.
For the Site 01 store concept, Dion Lee chose to create a link between the construction elements of his collections and the environment in which it is displayed. Designed by Kelvin Ho of Akin Creative, the site contrasts the feeling of something unfinished with elements that are very refined, articulated through mirrored metals, construction villaboard and industrial marine carpet.
‘Suspended lighting and mirrored change rooms, incorporating commissioned custom works by artist Jason Sims, play on light, dimension and reflection, creating a luxurious space with unexpected fabrications.’ — Dion Lee
Images courtesy of Dion Lee