Backstage at An Ode to No One’s Australian fashion week (MBFWA) show, Redken Hair Director Jon Pulitano was busily coating the hair of blonde beauty Ollie Henderson with hairspray. While he worked away at the evening’s hair look, we quizzed him on what insprired it and how it was created.
Meanwhile, photographer James Broadhurst was flitting about backstage capturing the flurry of activity with his well-aimed lens.
The hair look
“I wanted to contrast the hair against the structured style of An Ode To No One,” explained Jon Pulitano. “A ponytail looped into a half bun was this idea of a modern and edgy look that is full of texture. It is architectural, like the fashion but also sexy and relaxed to match the attitude of the Ode girl.” He added that some hair was deliberately left hanging out the bottom of the bun to deliver the effortless and slightly undone look.
- Spray the hair thoroughly with a texturising spray then blast with a hairdryer to set it. The Redken team used Redken Guts 10 for a piecey texture.
- Pull hair back into a low-set ponytail, positioned at the nape of the neck.
- Loop the ponytail into a bun, leaving half of the ponytail exposed at the nape. Pulitano applied Redken Argan Oil 06 to the hanging end of the ponytail to “let it take on a life of its own” but also give it softness.
- Run fingers in a scraping motion over the head to enhance texture and free away some flyaway pieces for the relaxed texture.
- Finish with a high shine hairspray. Pulitano avidly sprayed Redken Forceful 23.
You can see all of the backstage pictures of the An Ode to No One spring / summer 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.
Photography by James Broadhurst