When Au Jour le Jour’s fall 2014 show notes mentioned “tiny pets”, you knew this was to be a collection for Anna Dello Russo and co. Grown-up girly, it featured socks with chihuahuas on them – paired, of course, with colourful, preppy, high heeled loafers and bare legs – as well as furry coats imprinted with cats. Fashion for the internet generation. Fodder for the street style crowd.
That’s not to say it was a blatant grab for attention only. In their whimsy, the designs had clout. They emanated a knowing youthful vibrance even as the soundtrack blared – befittingly – Eurotrash Girl by Chicks On Speed. And from the vibrant palette of primary reds, purples and blues, to the pinafore details and lip prints with jewel-studded braces, this collection was certainly nothing if not fun.
You can see all of the Au Jour le Jour autumn (fall) / winter 2014 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.