The continued evolution of Balmain

Balmain has continued its obvious evolution with its fall 2012 collection. A new designer will do that to you. A new designer who understands the strengths and weaknesses of a brand will also ensure that the evolution capitalises on its sprit. And the new collection for the fashion house, unveiled at Paris fashion week yesterday, certainly capitalises on the spirit of Balmain.

That is, Balmain as we currently understand it. This current iteration of Balmain is a label of firm shoulders and slick cuts, of embellishment and head turning elements. It’s not the Balmain that Pierre Balmain founded, nor the Balmain that Oscar de le Renta oversaw, but it is none the less Balmain. Increasingly it’s also not the Balmain of Christophe Decarnin – influential Decarnin’s collection may have been, but by the time the spring / summer 2011 collection rolled around the elements that we knew to be ‘Balmain’ had become gauche.

Gauche Bamain’s fall 2012 collection is not. In fact, at times it’s almost demure – fashion forwards, but demure, over the top but demure. At least all in comparison. If Balmain’s spring / summer 2010 triumph was the gladiatress made sexy, then you could say that Balmain’s fall 2012 collection is the Medieval pilgrim made modern.

Balmain’s evolution continues.

You can see all of the Balmain autumn (fall) / winter 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.

Also from this fashion show.


Photography by Imaxtree