With its trenchcoats and wellingtons and ubiquitous nova check plaid, it’s fair to say that Burberry long ago earned its place in the London landscape. This season, the London landscape earned it’s place at Burberry. The London men’s show opened with map-print scarves draped across models’ shoulders like cartographical capes in a google map world, as much a nod to hand-crafts as to the timeworn city streets. City landmarks on knits and bags took their unwavering patriotism from the shelves of tourist stores but their quality from a far better place. Christopher Bailey, ever finding new ways to indulge in Britishness, manifested it in silhouettes of icons, British-woven blankets draped over shoulders, all the way down to Welsh-knitted Fair Isle socks enveloping the feet.
It wouldn’t be Burberry, though, without some pushing of limits – not of the sartorial kind, but in retail or technology or manufacturing. This time they’re luring customers by adding personalised knitwear and scarves to their list of pre-order product. Customers worldwide can be the first to “own and personalise next season’s collection months before it arrives in store”.
As always, every detail in the show was considered, from the guest-list to the soundtrack to the ability to make purchases there and then, proving yet again that Bailey and the Burberry family know one thing a lot of other brands don’t: it’s not necessarily what you sell, but how you sell it.
You can see all of the Burberry Prorsum autumn (fall) / winter 2014 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.
Photography by Imaxtree