Burberry Prorsum’s modern heritage

Christopher Bailey, Burberry’s creative director, has, in the past few months, spoken in length about how the brand ought to become more modern and “blend Burberry’s physical and digital worlds”. He started doing so at the end of last April, when overseeing the launch of Burberry World Live, a 360 immersive experience, which began in Taipai.

With this resort / pre-spring 2013, however, it seems the designer has taken a step back from this approach and a step to the side from previous seasons, as this collection goes closer to Burberry’s roots in a mixture 1930s and current trends.


It might be “safer”, and maybe less wittingly British than what the brand has accustomed us to in the past few seasons, but it nevertheless oozes cool. It is always a pleasure to witness the rebirth of an old heritage, and seeing those good ol’ bombers jacket and trench coats back to a more conservative design is something to behold, especially when they are paired with Burberry’s flawless tailoring.

The evening dresses are also worth a look, as Nadja Bender’s bee waist perfectly accommodates the classy details and the decorous grace of each one of those pieces.

The only regret that one might have about this resort collection is the rather mild choice of colours, as shale pink, grey and ash brown seem more fitting for autumn than for spring.

You can see all of the Burberry Prorsum resort / pre-spring 2013 collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the collection.