Etro’s spring / summer 2013 collection was lashing back against digital prints. It’s a point of differentiation: with print being so prominent this year and next, a traditional fashion house has to find a way to stand out against the myriad high street versions and give people good reason to invest. For Etro that meant taking things back to slow, time consuming processes; true expertise and true art. All the prints on Veronica Etro’s Milan fashion week (MFW) runway were painstakingly hand-painted.
Edging along another trend path that’s proving strong for the season, Etro’s prints leaned to the oriental. Japanese vase prints work their way in with butterflies, flamingoes and geckos while sporty stripes injected a strong sense of modernity.
The silhouettes had a beautiful ease: clean and refined. The relaxed, printed pajama pant was such a fashion pack hit last season that Etro brought it back again for Spring 2013. Quilted kimonos were luxurious and exotic.
There were some eye-catching stand-outs too: a flora-and-fauna printed frock on Zuzanna Bijoch that looped from hem to shoulder creating a parachute like effect; or an emerald green dress on Kasia Struss, or a sunshine yellow one on Karmen Pedaru that defied its wearer repeatedly by showing more shoulder than it was meant to. All the sexier for it, though. But as much as the bright colours will always turn heads, it’s the rich prints that were the true star of Etro’s show.
You can see all of the Etro spring / summer 2013 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.
Photography by Imaxtree