Friend of Mine rode into the public consiousness on the wave of 90s glam-grunge that was sweeping fashion at the time. It was an aesthetic they didn’t invent but they did excel at being in the market when the market needed them to be. Their imagined girl that they design for, the girl who oozes carefree sexiness, has grown with time and with the brand. Here was an VAMFF (Melbourne Fashion Festival) show that opened with a floating white number, printed with religious iconography that could have come straight from Baz Luhrmann’s ’90s classic Romeo and Juliet. It might hav been demure, too, but for two slits that ran straight to the hip. Demureness counteracted, it was striking all over and perfectly aligned with the brand – only more delicate than some of their previous offerings.
What followed were more Friend of Mine rock-chic staples like sheer fabric pitted against leather, boyfriend blazers, an easy black romper. These are wares that will not disappoint their existing fans – but that are refined enough to earn them some new ones.
You can see all of the Friend of Mine autumn / winter 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.
Photography by Kelly Defina