Gareth Pugh: from the shaggy to the wearable

I recall reading a tweet (or was it a Facebook update) about 6 months that, to summarise Gareth Pugh’s spring 2012 runway, read something like “Gareth Pugh, you either get him or you don’t.” I say without shame that I’m often in the latter camp. I can look over a Pugh collection and appreciate the visuals, the structure and the art, but ‘get’ the collection I often do not.

Which has left me wondering whether Gareth Pugh’s fall / winter 2012 collection is a move by the designer more towards the centre, or whether my own tastes have broadened.


I say this because parts of Gareth Pugh‘s fall 2012 collection feel immensely toned down from what I was at least expecting of the designer. Take the taught leather two-pieces as the perfect example; you’d rush to describe them as commercial were it not for the fact that commercial is a dirty word in these parts. So let us say this instead: they’re instantly appealing and you can imagine that women with all sorts of aesthetic tastes would be happy to don them.

None of this is to say that Gareth Pugh’s fall / winter 2012 collection is without it’s extravagances. One particular knee-length, shag-pile fringed outerwear piece comes to mind. To my eye it was an interpretation of McDonald’s Fry Kids gone monochromatic. As the aforementioned commentator might say, “Gareth Pugh, you either get him or you kind of get him.”

You can see all of the Gareth Pugh autumn (fall) / winter 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.

Photography by Imaxtree