Ground-Zero Fall / Winter 2013: feminised machines

I am reduced to a excited 12 year old kid with ADHD in the presence of Ground-Zero’s collections. Spring was all cartoon mecha robots via Disney’s Bambi. Fall 2013 is a whole other futuristic universe to be explored, one where white Stormtrooper leggings and mecha-print boots co-exist with peplums and chiffon frills.

The whole concept is around “the evolution of women and machinery, where femininity is challenged by the manifest existence of technology.” Forget the question of humanity, in Ground-Zero’s fall 2013 world it’s our womanhood that’s at stake (Is this testing whether I’m a Replicant, or a lesbian, Mr. Deckard?)

The stuff of science fiction it may be, but fall’s line-up is also much more abstract and refined. The prints convey the complexity of machinework without being too bright or cartoonish. The most whimsical moments are in peplum sweaters with neon font that channels the days of TRON, and you get the sense that these – particularly one sloganned “Love Brigade” – would beg for a pulsing, electro-’80s soundtrack to follow you whereever you’d go.

Granted, not everyone will share my childish enthusiasm for anything that links sci-fi to fashion; though the broader obsession with digital prints should take Ground-Zero’s appeal to a wide audience. But really, the cold robotics of machinery feminised by soft, sensual details – what’s not to love about that?

You can see all of the Ground-Zero autumn (fall) / winter 2013 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.

Also from this fashion show.



Photography by Shoji Fujii