Safe swimming with Kooey

You know a swimwear label is doing it right, when it delivers a collection that’s riding high on the functionality radar, while still conforming to the season’s bikini trends and the brand’s unique aesthetic.

Kooey highlights all the aforementioned essentials to drive the consumers wild, for the summer months to come, in their spring 2012 runway show at Australian fashion week (MBFWA) .

If you are looking for a swimwear range that permits you to plunge in the deep end of the pool without a hiccup in your choice of clothing, then Kooey is your go-to label. It’s not embellished with gemstones or made up of luxurious fabrics, it’s simple, fuss-free swimwear that has the potential of being flirtatious and practical, all at once.

Australian indigenous prints make up for the digital prints on all bikinis, one-piece and tankinis in the collection. On the contrary, the colours celebrate summer in its brightest phase. The palette of cobalt blue, mint green, sunflower yellow and metallic purple work beautifully together (what also can be classed as a Gucci-colours from spring 2011).

With cross-back bikini tops, plunging-V necklines and regular bikini bottoms Kooey hasn’t experimented too much with cuts and shapes in this collection, but the special appearance of a high-waist vintage piece teamed with a strapless top steals the show, undoubtedly.

Apart from the touch of vintage, the overall range doesn’t hugely persuade the swimwear trends for 2012; perhaps that’s the vision Kooey has for its loyal customers.

You can see all of Kooey‘s spring / summer 2012 / 2013 collection by clicking on the thumbnails below and browsing through the photos.

You can see all of the Kooey spring / summer 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.

Photography by Kelly Defina