The Paul & Joe woman is the kind that perpetually floats through life in a cloud of effortlessness. The too-tight and the overly-fussy are enemies of the brand’s aesthetic, instead – as fall 2013 attests – it’s all about the kind of glamour that just woke up, that borrows from the boys, that looks even better with messy hair and a pair of bookish reading glasses.
Not all brands have you envisioning the lifestyle of their wearer, but in the Parisian ease of pyjama cut shirts and jumpsuits, in the nonchalant pairings of chunky knits and lace, heavy tweed and silk, you could picture Paul & Joe’s. She gets up late and throws on an oversized bomber, pulls on her boots, and heads out to pick up coffee. She could get it for free on a wink and a smile if she wanted to. She’s smart and culturally attuned and at night she’s just as likely to rock bed hair with her opulent gold brocade suit (a stand out of the fall runway) as she is a slick yet effortless chignon. With Paul & Joe, even Baroque opulence is enacted with a kind of ease.
And speaking of Baroque, pay attention to the footwear: effortless doesn’t have to equate to flats, and Paul & Joe’s gold brocade booties – along with the tasselled mary-janes and suede thigh highs – are sure winners.
You can see all of the Paul & Joe autumn (fall) / winter 2013 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.
Photography by Imaxtree