Cowgirls-gone-wild: PPQ

Powder puff pink, palest mint green, faded peach – the first few looks out on the PPQ spring 2012 catwalk made us sit up and wonder where the label’s usual don’t-mess-with-me attitude had gone. Well, it hadn’t disappeared entirely; the super short hems on those dresses still provided sass in spades. Nonetheless, design team Amy Molyneaux and Percy Parker’s favourite colour soon showed up and dominated the rest of the show.

All in black, a model in skinny jeans and matching tucked-in shirt, topped off with a Wild West villain’s hat and eye mask was the most literal translation of the designers’ cowgirl-tomboy riff. Naturally it followed that blue denim featured heavily, again doubled up in shirt and jean combinations and often with candy-coloured pops of embroidery. Black denim was liberally scattered with gold PPQ crests and buckles, and more hardware came in the form of costume jewels and hefty accessories. According to the notes these were ‘inheritance pieces to be’ to which the show’s title, Heirloom Blues, referred.

Maybe this was a clever bit of signposting (Molyneaux and Parker have indicated that jewellery is the next step for their brand) but it didn’t feel contrived: a leather harness set with bright chunky crystals was the epitome of the season’s pop art cowgirl-gone-wild.

For all the photos of PPQ at London fashion week, click on the gallery above.