Both Tommy Hilfiger and Ralph Lauren are known for designing around the prep look, and yet you never quite know what you’re going to get when it comes to viewing their latest runway collections. You can nearly always be certain of what their cheaper ranges will offer – prep, prep and more prep – but the catwalk is an altogether different beast.
All you can be certain of, and this is truer of Hilfiger than it is of Lauren, is the kind of customer the collection is meant to appeal to. That customer’s mindset.
For fall 2012 Hilfiger has debuted a collection that appeals to the horsey mindset (read that again if you think I just wrote something rude). The country club type. Or the type who at least fancies themselves attending a country or hunt club in the winter simply because that’s not the season in which one swings a polo mallet.
Equestrian has, of course, been done before. Some would argue that it’s been done to death. So what is Tommy Hilfiger’s twist on the theme for fall 2012? The 1960s fashion revival. Which works nicely in the collection. However, where some designers have opted to let a 60’s vibe dominate for the season, Hilfiger’s new collection is instead dominated by details. They come in many a guise, but it was hard to miss both the metal collar chains adorning shirts as well as the belted knit roll-necks. Equally hard to miss was the equestrian helmet-cum-fashion accessory. Though it wasn’t all that long ago that the riding helmet was on-trend, you can mark your diaries now: as fall 2012 pieces hit stores later this year, you can expect to see Tommy Hilfiger’s equestrian helmet (and undoubtedly a few rip offs) on many a person and street style blog.
You can see all of the Tommy Hilfiger autumn (fall) / winter 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.
Photography by Imaxtree