The Veronicas were thinking about New York in the ’80s. The result was a lively collection filled with neon accents and bold prints, sporty yet sophisticated, an uptown girl with an edge.
“Spring is inspired by the opulence and energy of the ’80s in New York,” the design duo tell me backstage. “We’re inspired by the uptown girl, but clashing with the underground, the subway, graffiti art, all of that.”
Mixing the slickness above ground with the grittiness below turned out to be a worthwhile recipe for the Veronicas, resulting in spring 2014 pieces their vibrant, on-the-go customer will relish in. Heady prints like hothouse florals and 3D leopard weren’t for the faint of heart, but then neither were the stacks of gold punk-like Jennifer Fisher jewellery that covered wrists, fingers and ear lobes alike.
Bold this collection was, but it found a level of versatility. “We’re always thinking of the girl: what does she need in her wardrobe? And then we work back to the pieces.” Veronica Beard’s girl may not have known she needed a leopard print tuxedo or a python-embossed clear plastic coat; but this season, she might just find that she does.
You can see all of the Veronica Beard spring / summer 2014 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures.
Photography by Jessie Obialor