Zoe Jordan’s Autumn 2012 gaucho

Every season there’s at least one designer who takes us on that trip through the romanticised lands of the gaucho. At London fashion week, and for autumn 2012, it’s designer Zoe Jordan who has interpreted the potential adventure.


But it’s a romanticised adventure that can prove a problem for any designer – how does one create an interesting collection around an ever popular motif, one previously perfected by Hermes? Zoe Jordan does it through some pairings that would be unlikely in the real world of the gaucho, but are highly likely in this imagined and romanticised world of the urban gaucho.

Where others, including Hermes, have relied on a feminised interpretation of the gaucho’s equestrian lifestyle, Zoe Jordan has instead taken the cliche clothes of the gaucho, kept the masculine edge, but feminised the form. That leaves you with a collation laden with takes on the poncho, its waist-cinching belt then applied to other parts of the collection. Those other parts sometimes maintain the androgynous edge, but other times bypass it altogether working textured brocades into skirts, all the while sticking with Jordan’s earthy colour palette.

For all the gaucho motifs, however, Zoe Jordan also tells another story for autumn 2012. It’s a far more modern one, of slimmer silhouettes and minimalist blacks. And while it’s slowly worked back into the overall collection – the minimalist pants eventually becoming jodhpurs – it’s the weaker, less iconic element of the collection.

You can see all of the Zoe Jordan autumn (fall) / winter 2012 runway collection by clicking on a thumbnail on the left. From there you can browse through each of the pictures from the fashion show.

Photography by Imaxtree