In case 30% off at ASOS wasn’t enough, Australia’s The Iconic are joining in the click frenzy with an offer of their own. Does this mean Australian businesses will come to a stand-still for 24 hours while everyone does their online shopping? Probably. Rightly so.

The Iconic stocks a roll-call of great labels, including Lover, Wildfox, Aje, Hunter, Stylestalker and more.

Here’s how to get 30% off (full priced AND sale stock): shop at The Iconic and enter the code FRENZY30 at checkout.

30 off sale code the iconic

Starts today at 12pm, ends Wednesday 20th at midnight. Excludes G-star, J Brand, Sass & Bide, Tony Bianco and gift cards.

Image: Wildfox A/W 2013.

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