The irony: get 20% off at Mara Hoffman’s End Of World sale

Oh the irony. It’s just too good not to make a mention of it: Mara Hoffman have announced a “Mayan Prophecy” sale, with 20% off your entire purchase plus free shipping. Though, assumedly, your purchase won’t arrive until after the world ends. Not much good to you then, is it?

A brilliant way to play to the ‘end of world’ hoo-ha, Mara Hoffman tag their sale as a celebration of ‘the beginning’. So, if they believe the end is not the end but just a new beginning, perhaps it is worth investing in some new, beautifully printed, swimwear while the discount applies? You decide.

Mara Hoffman Mayan Prophecy sale

Click the thumbnails for full pictures:
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign

From 8am to midnight on December 21, enter ‘MAYANLOVE’ at checkout to get the 20% off at

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.