Oh the irony. It’s just too good not to make a mention of it: Mara Hoffman have announced a “Mayan Prophecy” sale, with 20% off your entire purchase plus free shipping. Though, assumedly, your purchase won’t arrive until after the world ends. Not much good to you then, is it?

A brilliant way to play to the ‘end of world’ hoo-ha, Mara Hoffman tag their sale as a celebration of ‘the beginning’. So, if they believe the end is not the end but just a new beginning, perhaps it is worth investing in some new, beautifully printed, swimwear while the discount applies? You decide.

Mara Hoffman Mayan Prophecy sale

Click the thumbnails for full pictures:
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign
Mara Hoffman Resort Swim '13 campaign

From 8am to midnight on December 21, enter ‘MAYANLOVE’ at checkout to get the 20% off at MaraHoffman.com.

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