Socialise fashionably

Fashion sales

Edwin Jeans

Like many great things, Edwin was born out of necessity. In 1947, Japan didn’t produce jeans locally, but K.K. Tsunemi loved denim. So he started an import business selling U.S.-made jeans to the Japanese market. Domestically produced denim became available in 1951, but the inferiority of the product compared to its American counterparts meant that Tsunemi would wait another decade before launching his own denim line in 1961. Dubbed Edwin — a play on the word "denim" with the "M" inverted to become a "W" — the brand came out of the gate strong, crafting the world’s heaviest jeans from their now-famous 16 oz. rainbow selvage denim, and revolutionizing the industry with pre-washed jeans in the '70s (until then, raw denim was the norm). They continued to innovate in the '80s with the introduction of stone washing, and now, under the direction of K.K. Tsunemi’s son, Edwin crafts some of the sturdiest, best-looking jeans on the market.

When: 18 January 2012 - 21 January 2012
Open: 12:00AM - 12:00AM

Visit the sale online:
www.gilt.com/invite/fashionising

Like many great things, Edwin was born out of necessity. In 1947, Japan didn’t produce jeans locally, but K.K. Tsunemi loved denim. So he started an import business selling U.S.-made jeans to the Japanese market. Domestically produced denim became available in 1951, but the inferiority of the product compared to its American counterparts meant that Tsunemi would wait another decade before launching his own denim line in 1961. Dubbed Edwin — a play on the word \"denim\" with the \"M\" inverted to become a \"W\" — the brand came out of the gate strong, crafting the world’s heaviest jeans from their now-famous 16 oz. rainbow selvage denim, and revolutionizing the industry with pre-washed jeans in the \'70s (until then, raw denim was the norm). They continued to innovate in the \'80s with the introduction of stone washing, and now, under the direction of K.K. Tsunemi’s son, Edwin crafts some of the sturdiest, best-looking jeans on the market. Jan 18, 12:00AM - Jan 21 Where:
, ,
Category: Fashion sale

Listed: 18th January 2012

Other fashion sales

M Missoni: Up to 80% Off

Online Store

Signature knit dresses, space-dyed tops, and more ultra-vibrant wardrobe steals.

Never miss a sale.

Want to keep up with the latest fashion sales? Fashionising.com can deliver them straight to your inbox every week along with our curated mix of the latest fashion and trends from around the world. Enter your e-mail address below to sign-up!

Sunglasses by The Row & Dries Van Noten

Online Store

Modern statement shades by two hyper-sophisticated names.

advertise fashion sale

Ballet Flats Feat. Bloch

Online Store

Soft, flexible flats for modern girls on the move.

Theyskens' Theory, Emerson & More

Online Store

Wardrobe standouts from a pack of edgy-femme labels.

Cali Cool Feat. Young Fabulous & Broke

Online Store

Channel that effortless West Coast vibe in racerback maxis, message tees, and more.

Ava & Aiden: New Classics

Online Store

Look instantly polished in staple-status dresses, silk tops, and midi skirts.