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SmoothCo.

SmoothCo. is the kind of label that will make you forget your Jeff Spicoli associations with surfwear. Drawing from its Southern California roots, the brand reinvents your typical surf mainstays — the hoodie, the board short, the beach T-shirt — by using sophisticated fabrics, colors, and details like hidden zippers and stylishly placed buttons. The company also creates more tailored staples, such as fisherman-style cardigans and button-down shirts. The overall look evokes the laid-back spirit of SoCal, but with all those rough edges smoothed out.

When: 22 May 2012 - 25 May 2012
Open: 12:00AM - 12:00AM

Visit the sale online:
www.gilt.com/invite/fashionising

SmoothCo. is the kind of label that will make you forget your Jeff Spicoli associations with surfwear. Drawing from its Southern California roots, the brand reinvents your typical surf mainstays — the hoodie, the board short, the beach T-shirt — by using sophisticated fabrics, colors, and details like hidden zippers and stylishly placed buttons. The company also creates more tailored staples, such as fisherman-style cardigans and button-down shirts. The overall look evokes the laid-back spirit of SoCal, but with all those rough edges smoothed out. May 22, 12:00AM - May 25 Where:
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Category: Fashion sale

Listed: 22nd May 2012

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