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Fashion sales

Swear

Swear was founded in London in 2000, after entrepreneur Jose Neves and brand manager Jorge Sampaio got fed up with seeing guys decked out for the garage rock revival — think skinny jeans and tight tees — stuck with a choice between simple sneakers and vintage boots for footwear. They set out to make a hybrid between a sneaker and a dress shoe that would fit the edgy, minimalist look, and wound up with a massive hit: The Dean. The aggressively pointed, rubber-soled update on the classic wingtip went on to sell over one million pairs worldwide, and turned Swear into a cult sensation. The brand has since produced more than 100 styles in 1000 color ways, but that casual-cool aesthetic, deeply influenced by youth culture and music, remains at the very core of each of Swear’s creations.

When: 21 June 2012 - 24 June 2012
Open: 12:00AM - 12:00AM

Visit the sale online:
www.gilt.com/invite/fashionising

Swear was founded in London in 2000, after entrepreneur Jose Neves and brand manager Jorge Sampaio got fed up with seeing guys decked out for the garage rock revival — think skinny jeans and tight tees — stuck with a choice between simple sneakers and vintage boots for footwear. They set out to make a hybrid between a sneaker and a dress shoe that would fit the edgy, minimalist look, and wound up with a massive hit: The Dean. The aggressively pointed, rubber-soled update on the classic wingtip went on to sell over one million pairs worldwide, and turned Swear into a cult sensation. The brand has since produced more than 100 styles in 1000 color ways, but that casual-cool aesthetic, deeply influenced by youth culture and music, remains at the very core of each of Swear’s creations. Jun 21, 12:00AM - Jun 24 Where:
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Category: Fashion sale

Listed: 21st June 2012

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