Swear was founded in London in 2000, after entrepreneur Jose Neves and brand manager Jorge Sampaio got fed up with seeing guys decked out for the garage rock revival — think skinny jeans and tight tees — stuck with a choice between simple sneakers and vintage boots for footwear. They set out to make a hybrid between a sneaker and a dress shoe that would fit the edgy, minimalist look, and wound up with a massive hit: The Dean. The aggressively pointed, rubber-soled update on the classic wingtip went on to sell over one million pairs worldwide, and turned Swear into a cult sensation. The brand has since produced more than 100 styles in 1000 color ways, but that casual-cool aesthetic, deeply influenced by youth culture and music, remains at the very core of each of Swear’s creations.
When: 21 June 2012 - 24 June 2012
Open: 12:00AM - 12:00AM
Visit the sale online:
www.gilt.com/invite/fashionising
Swear was founded in London in 2000, after entrepreneur Jose Neves and brand manager Jorge Sampaio got fed up with seeing guys decked out for the garage rock revival — think skinny jeans and tight tees — stuck with a choice between simple sneakers and vintage boots for footwear. They set out to make a hybrid between a sneaker and a dress shoe that would fit the edgy, minimalist look, and wound up with a massive hit: The Dean. The aggressively pointed, rubber-soled update on the classic wingtip went on to sell over one million pairs worldwide, and turned Swear into a cult sensation. The brand has since produced more than 100 styles in 1000 color ways, but that casual-cool aesthetic, deeply influenced by youth culture and music, remains at the very core of each of Swear’s creations.
Jun 21, 12:00AM
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Jun 24
Where:
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Category: Fashion sale
Listed: 21st June 2012