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'April' Blogs

April 77's take on the Boyfriend Jeans Trend

Written 26.08.08

April 77 boyfriend jeans
Another day another take on the boyfriend jeans trend. This time by my favourite jeans company April 77. These jeans promise to solve the dilemma of who gets to wear his jeans, or at least that's w...

April 77 + Domino Records

Written 28.03.08


April 77 is one of my favourite jeans companies. In the past they've teamed up with the likes of Gibson, and PETA2 (but I'll forgive them). This time they've teamed u...

April 77 Fall/Winter Martini Time Collection

Written 13.04.07


A while back we wrote a Daily Desire regarding a pair of Skinny Jeans from April 77, and since then I have developed somewhat of an affinity for the label (even though it is fairly difficult to get...

Daily Desire: Skinny Jeans from April77

Written 21.03.07


Ok, so yesterday we had some cool new jeans for girls, and well... I got totally jealous. So I scoured around to see if I could find some totally awesome skinny jeans for us guys, and the guys from...

Kate Moss on cover of UK Vogue April 2007

Written 23.01.07

British hypermodel, in fact one of the only supermodels, Kate Moss is to set to grace the cover of British Vogue in April this year. A sneak peak of the two covers of the is...