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'joolz' Blog Posts

Insert Name Here: pop-up store launch, Melbourne

Written 20.10.09

Insert Name Here store launch social pictures
Enigmatically titled and inconspicuously tucked away, Insert Name Here is a hidden gem worth stumbling upon. Hosting its official opening party last night, this pop-up shop houses wares from three ...

Joolz at High Fashion, High Tea 2009

Written 24.09.09

Joolz on the runway at High Fashion, High Tea 2009
Airdrie Makim - the talent behind jewellery label Joolz - is always finding new ways to incorporate unique materials into her pieces. From antique playing cards and umbrella silks, to vintage anima...

In Your Gift Bag: Joolz Pandora bracelet

Written 03.08.09

Fashion show gift bag
With September less than a month away, MSFW (Melbourne Spring Fashion Week) officially launches today, and with it comes the release of the official program. Previously announced and no surprise to...

Joolz "Third Time's the Charm" Collection

Written 03.01.09

Joolz Third Time's the Charm shoot
When I heard Joolz's new collection look-book was being shot on location at an Art Deco ballroom, I knew I would not be disappointed with the results. As predicted, the shoot brings together old wo...

Podcast: High Fashion, High Tea 2008

Written 01.10.08

High Fashion, High Tea 2008
In this special, video podcast Fashionising.com's Daniel P Dykes takes us through High Fashion, High Tea 2008.

Pearl earrings in your MSFW parade gift bag

Written 19.08.08

Fashion Week Gift Bag
We think this pair of pearl earrings would look simply delightful on you. That's why they're a gift, from ourselves and Joolz, to the first 100 attendees of High Fashion, High Tea; Fashionising.com...

New from Joolz: eco-friendly jewellery

Written 14.04.08

Joolz jewellery collection 2008
Airdrie, fashioniser and creative force behind the label Joolz, never seems to take a breath. Launching her latest designs in Melbourne later this month, she's been busy at work using recycled mate...

Joolz + Georgia Fields & The Freeways Shoot

Written 21.02.08


Last Sunday I was positively excited to be invited along to document the shoot for Joolz featuring very talented & lovely duo Georgia & Judith from Georgia Fields & The Freeways. Filling in for th...

Christmas Desires: Jewellery by Joolz

Written 17.12.07


There's something elegant yet modern about the jewellery designed by Joolz. Handmade with natural materials - crystals, pearls, and lampwork glass amoung others - there's a certain uniqueness to ea...

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