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'launch' Blog Posts
Louis Vuitton store launch with Toni Collette
Fashion house Louis Vuitton have officially opened their new store at Chadstone shopping centre in Melbourne's South East; and we were there to capture the action and bask in the monogrammed glory ...
Insert Name Here: pop-up store launch, Melbourne
Enigmatically titled and inconspicuously tucked away, Insert Name Here is a hidden gem worth stumbling upon. Hosting its official opening party last night, this pop-up shop houses wares from three ...
MSFW: Alexi Freeman S/S 09/10 Collection Launch
One of the MSFW (Melbourne Spring Fashion Week) retail program events worth visiting tonight is the Spring/Summer 2009/2010 collection launch of Alexi Freeman. Held at the beautiful Comme, guests w...
MSFW 2009; launch party
It's not yet Spring in Australia, but that hasn't stopped MSFW (Melbourne Spring Fashion Week) getting into full swing as of today, nor did it stop Melbourne's fashion scene soaking up the ambiance...
Rock a Frock launch parade, Perth
Last week's Rock a Frock Launch party at Skatt in Mount Hawthorn was a vast source of untapped energy. The evening was in celebration of the new online shopping concept, Rock a Frock, which went l...
ae'lkemi VIP launch: Winter 2009 Collection
Thursday evening's double date with chic sophistication and edgy leather pieces saw Perth's finest '09 winter collection being unveiled at the ae'lkemi flagship store in Claremont.
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Kate Moss Topshop flagship store launch, New York
Wearing an emerald green floor-length gown from her Kate Moss for Topshop Spring/Summer 2009 collection, Kate Moss joined Sir Phillip Green at the launch of Topshop's new flagship store in New York...
Lindsay Lohan launches fake tanning product
Oh Lindsay Lohan, how you do amuse me. Not not just for your wild child antics. Nor because you simply love posing naked. No, it's because you're one of the few Americans who have an British sense ...
LMFF: 2009 Melbourne Fashion Festival Launch
The 2009 L'Oreal Melbourne Fashion Festival (LMFF) program was launched today; and it's definitely a program to look forward to. As well as the main evening parades, which showcase the best of Aust...
Forever New Flagship Store Opens in Melbourne
Forever New is a brand that's seen rapid expansion since it first launched at Chadstone two years ago. Following a similar model to retail giants like Topshop or H&M, only on a much smaller scale, ...
MSFW 2008 launch party
In the nouveau riche surroundings that is Silk Road, and watched over by some suspect Caravaggio interpretations, Melbourne Spring Fashion Week (MSFW) 2008 launched this evening.
Att...
Swap My Style: Melbourne Launch
We've all bought gorgeous designer clothes that we've never actually ended up wearing. Or, that we've worn and loved but though they have plenty of life left, they simply don't fit us anymore! You ...
