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LMFF 2009: L'Oreal Paris Runway 1 show-coverage

Written 16.03.09

L'Oreal Melbourne Fashion Festival Runway 1
L'Oreal Melbourne Fashion Festival (LMFF) continued last night with the showing of L'Oreal Paris Runway 1, the first of seven main feature parades for the week. From the roughed-up rock chic of Ksu...

Doutzen Kroes at the LMFF 2009 Opening Party

Written 16.03.09

Doutzen Kroes at L'Oreal Melbourne Fashion Festival 2009 launch party
Looking no less gorgeous than she did last year (to every girl's dismay), Dutch model Doutzen Kroes attended the L'Oreal Melbourne Fashion Festival (LMFF) opening party in a sweeping emerald green ...

LMFF 2009: Pop-up parade 1 show-coverage

Written 15.03.09

LMFF pop-up parade runway coverage
It was the perfect start to L'Oreal Melbourne Fashion Festival (LMFF); a stunning presentation of Australian fashion through the ages, starting with the Victorian era and ending in modern-day futur...

Last minute model casting for LMFF

Written 12.03.09

Here's an 11th hour opportunity to get involved with L'Oreal Melbourne Fashion Festival (LMFF): models are needed for a catwalk on Saturday the 21st.

Romance Was Born for Sportsgirl capsule collection

Written 11.03.09

Romance Was Born for Sportsgirl
The L'Oreal Melbourne Fashion Festival (LMFF) kicks off soon, and to tie in with the 'fashion fever' which will undoubtedly sweep Melbourne Romance Was Born has designed a special capsule collectio...

Pacific Brands cancels LMFF catwalks

Written 09.03.09

The economic crisis isn't just affecting the fashion industry in direct ways; while Australian fashion manufacturer Pacific Brands, which owns the likes of Bonds and Holeproof, may be laying of 1,8...

J Alexander aka 'Miss J' VIP guest at LMFF

Written 10.02.09

J Alexander aka Miss J
L'Oreal Melbourne Fashion Festival (LMFF) have announced their VIP guest for this year: model, television personality and runway coach J. Alexander. You may know him better as "...

LMFF: 2009 Melbourne Fashion Festival Launch

Written 09.02.09

LMFF Program Launch 2009
The 2009 L'Oreal Melbourne Fashion Festival (LMFF) program was launched today; and it's definitely a program to look forward to. As well as the main evening parades, which showcase the best of Aust...

LMFF: behind the scenes of the 2009 Creative

Written 24.01.09

Hands up if you thought that this year's L'Oreal Melbourne Fashion Festival (LMFF) campaign was simply some Photoshop brilliance? Not so it seems, as this behind the scenes video reveals.

LMFF 2009 Business Seminar

Written 20.01.09

Loreal Melbourne Fashion Festival
Last time I was lucky enough to attend L'Oreal Melbourne Fashion Festival (LMFF)'s Business Seminar, I was blown away by amazing speakers like Jane Shepherdson, Jasper Conran and Jean-Jacques Picar...

LMFF Show Coverage: L'Oreal Paris Runway 7

Written 09.03.08

Friedrich Gray at Melbourne Fashion Week
After seeing Friday night's L'Oreal Melbourne Fashion Festival (LMFF) show, I felt a bit challenged on how to begin this article. Do I mention my delights, my disappointments, or perhaps common the...

LMFF Show Coverage: L'Oreal Paris Runway 4

Written 06.03.08

LMFF runway show
A colourful mix that spanned from the ethereal to the practical to the downright sexy, the L'Oreal Melbourne Fashion Festival (LMFF) Runway 4 show certainly had plenty to offer.