
Aptly titled 'Exotic Goddess', the latest collection from high-street brand Forever New was a colourful foray into Grecian draping, tropical prints, and exotic statement jewellery. Floor-length max...
Seth Godin, I love your work. But your knowledge of fashion trends is reassuring. If you knew what I know about fashion trends, then you'd be better than me at both marketing and fashion. And then ...
Or, rather, how not to let someone else market your fashion label for you. You see, I continue to be gob smacked as to how little a large majority of Marketing and PR firms know abou...

Yes, I've been blogging about the effect of the worldwide economic downturn upon the fashion industry for sometime now, but with 2009 still months off it's not easy to put our hands on some really...

Agent Provocateur is having an image overhaul, this time it's not their face, just their type face. The story behind the original logo was penned by founder Joseph Corré using lipstick which...
There are a variety of different ways to get your brand noticed, and aussieBum bathers have started their own reality series which aired recently on Youtube. In this episode "Th...

Ever bought something woollen and wondered which sheep it came from? Probably not. But Netherlands label Flocks have decided you should know, and truth be told the concept is rather cute.
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Honestly, this reads like something out of Fawlty Towers. Don't mention the brand.

Bettina Liano, Wayne Cooper and Akira Isogawa have teamed up with Sunsilk to produce Australia's first designer hair care range. Adverts will hit later this month.
Showing u...
Last March, film producer Harvey Weinstein purchased the has-been label Halston. Now he intends to do for it what Jean Jacques Picart more-or-less did for Louis Vuitton - reinvent it. ...