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'marketing' Blog Posts
Uggs destroy celebrities, not create trends
Seth Godin, I love your work. But your knowledge of fashion trends is reassuring. If you knew what I know about fashion trends, then you'd be better than me at both marketing and fashion. And then ...
How not to market your fashion label
Or, rather, how not to let someone else market your fashion label for you. You see, I continue to be gob smacked as to how little a large majority of Marketing and PR firms know abou...
Changes for Agent Provocateur
Agent Provocateur is having an image overhaul, this time it's not their face, just their type face. The story behind the original logo was penned by founder Joseph Corré using lipstick which...
AussieBum Bathers Reality TV Series
There are a variety of different ways to get your brand noticed, and aussieBum bathers have started their own reality series which aired recently on Youtube. In this episode "Th...
Flocks: Garments With a Story
Ever bought something woollen and wondered which sheep it came from? Probably not. But Netherlands label Flocks have decided you should know, and truth be told the concept is rather cute.
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Whatever you do, don't mention Chanel
Honestly, this reads like something out of Fawlty Towers. Don't mention the brand.
Weinstein buys Halston, easy marketing ensues
Last March, film producer Harvey Weinstein purchased the has-been label Halston. Now he intends to do for it what Jean Jacques Picart more-or-less did for Louis Vuitton - reinvent it. ...
