To say a cover needs colour in order to stand out on the news stand would be largely incorrect. The latest cover of 125 magazine proves it: a ghostly shell of a clock, a trio of models in ethereal white dresses, and the word TIME, all in black and white. Naught else needed to catch your eye.

It involves a comic book Lindsey Wixson, engineered by Nick Knight, the traditional speech bubbles replaced by iPhone-style message captions written by Perez Hilton. There’ll be those who fix that combination gimmicky, but then it’s refreshing for a cover to do something different – something that mixes the current popularity of dark, graphic novels and big screen comics with the classic pop art of Roy…

Name a pop cultural trend, an internet phenomena, anything of fleeting relevance, and there’s a good chance someone will work it into a fashion shoot. Remember Meisel’s Twitter shoot? Or Dis Magazine’s tribute to planking? Interview Magazine had that eureka moment of realising no-one had really touched Grindr yet. So they decided to jump in and own it.

Celebrate the sun in ease and style by taking inspiration from the classic menswear looks in The Talented Mr. Ripley. From trim shorts to the right pair of sunglasses; here's what you need to channel the mood of an American playboy living it up in Italy.

We know Treats! as a quarterly dose of tasteful erotica, a return to something more than raw nudity yet an open and transparent celebration of sex and skin. In that regard it’s a reflection of the times. But what of the work that goes into the beauty aspect behind the scenes? The shortage (or complete absence) of clothing surely doesn’t mean beauty goes neglected. Treats!…

The second edition of 25 magazine has to be the best marketed magazine since Love magazine’s 2010 endeavours. From its interviews to its short films, it is touching on so many of the elements that makes particular parts of modern fashion tick: sex, nudity, liberalism and indulgence. All of them are making the magazine’s limited release (it’s likely that you’ll only find it stocked at…

It’s hard to pinpoint exactly when it happened, but at some stage trailers stopped being just for films. These days books have trailers, websites have trailers, magazine issues have trailers. This is by no means a complaint: it’s a trend born of the Internet, the ability to spread videos with viral ease, and they’re the perfect way to generate excitement and anticipation around any launch.…

Everything has a trailer in this day and age. As paradoxical as it seems, even trailers have trailers with Hollywood now releasing teaser trailers promoting the forthcoming release of longer trailers. In fashion publishing it’s a similar story. Dollars decline, marketing ramps up. And trailers can be easy marketing to produce. Hence Abbey Lee Kershaw‘s feature in 25 magazine receives not one trailer, but five.…

With big names attached, the second issue of 25 magazine is understandably receiving a lot of attention. There are the names behind the scenes, not the least of which is Anja Rubik who founded 25 magazine along with now-husband Sasha Knezevic. Then there are the names of those in front of the title’s lens, Abbey Lee Kershaw receiving all the attention. And it’s a pairing…

I’m not often lost for words, as my unfairly battered keyboard will attest, but this shoot by Lev Efimov leaves me near mute. There’s not one element that doesn’t nudge the upper boundaries of sheer perfection… Tana Stychinskaya’s styling mix of mesh, leather, satin and lace; Ernest Muntaniol’s brilliant feline makeup, and hair that jumps style from Jessica Rabbit-like curls to a slick androgynous quiff;…