Written by Tania Braukämper on 13 Oct 2011
A cool, street-ready yet high end label with cult-like appeal needs a cool, street-ready yet high end ad campaign to drive home its philosophies. It’s that alignment of qualities that stands out when it comes to Rag & Bone’s ‘DIY Project.’ Each segment of the campaign stars a high profile model, and yet manages to cast off all the polish and glamour you might expect;…
Written by Tania Braukämper on 3 Oct 2011
It seems no look book or campaign is quite complete anymore unless there’s a video to go with it. Not that anyone is complaining; many smart brands round out their static image offerings with accompanying films. Some go well outside the box and make the clothing secondary to a story or a mood. Others, like these two videos from Zimmermann’s High Summer 2012 collection, are…
Written by Tania Braukämper on 2 Oct 2011
What do Sigmund Freud, Christian Louboutin, Abbey Lee Kershaw and Nick Cave have in common? Far from your typical fashion film, Submission takes on a documentary format and puts it on the wrestling mat. The Jiu-Jitsu sparring models (Antonia Campbell Hughes, Abbey Lee Kershaw, Susie Bick, Phyllis Wang and Olympia Campbell) wear a collection of colourful form-fitting pieces by Bella Freud. In the Martina Amati-directed…
Written by Tania Braukämper on 28 Sep 2011
All those elements of mod 60s fashion we predicted to return are rolling in thick and fast. Rounded peter pan collars? Exaggerated false eyelashes? Tunics and brightly coloured frock coats? Yes to all, plus we can add a modern update on go-go boots to the growing list. The addition of oversized accessories to this shoot not only make Abbey Lee Kershaw look like she’s living…
Written by Tania Braukämper on 24 Sep 2011
As surreal and dream-like as the campaign images themselves, these three videos of Abbey Lee Kershaw for Maniamania are perfectly in spirit with the dizzying themes of the collection. Shot by Elle Muliarchyk, you can view all three videos after the break.
Written by Tania Braukämper on 22 Sep 2011
Abbey Lee Kershaw has a particular and unique style that’s a mashing together of bohemian, rock-chic and Gothic influences. Exiting the Pringle show at this week’s London fashion week those elements were once again entwined into her attitude-filled off-duty look. Carved wooden cross around neck? Check. Black sheer lace blouse? Check. Tailored black jacket, effortless up ‘do, and modern pair of rock star sunglasses all…
Written by Daniel P Dykes on 21 Sep 2011
If you needed more proof that 2012′s fashion is set to be dominated by a revival of 1960s fashion then you need look no further than i-D magazine’s forthcoming cover. Featuring model Abbey Lee Kershaw, the cover does more than channel 60′s icon Twiggy – it recreates her for a new age.
Written by Katie Wright on 19 Sep 2011
Having been relegated to the foyer, and the big black box that they call the cinema, when the main London Fashion Week show space was over capacity at 5pm on Saturday, I was close to throwing a hissy fashion fit. Turns out my demotion was a stroke of luck because at the John Rocha spring 2012 show the devil was in the detail. Watching a…
Written by Tania Braukämper on 15 Sep 2011
To say ManiaMania have build up something of a cultish following would not be inaccurate. The jewellery label’s quickly-established trademark of bohemian rawness and mystical themes is as clear cut and singular as their pieces are complex, and there couldn’t be a better face for the brand than Abbey Lee Kershaw – a walking personification of their style. For spring 2011/2012 their collection The Third…
Written by Tania Braukämper on 4 Sep 2011
While she’s been the star of a number of campaigns, Abbey Lee Kershaw‘s presence in magazine editorials has, for want of a better term, plummeted this year. That may in part come down to less demand for the grunger, rocker girl – after all, the demand for classic beauties has conversely increased and when the likes of Isabeli Fontana can work a Sophia Loren-esque look…
