Needless to point out how Agent Provocateur equals a tremendous amount of sex-appeal, naughtiness and fearlessness, all in one big package, envisioned as to set the world on fire. Talking swimwear, things get even more provocative, as the swimsuit resembling lingerie pieces represent a bold and cheeky way of celebrating the super-hot days of summer. Want all eyes on you? Agent Provocateur makes it easy.

In this week’s video round-up: a preview of the forthcoming 14th issue of Bambi Magazine, in which Sarah Stephens oozes the kind of sensual glamour that’s put her at the forefront of campaigns like Myla lingerie and Agent Provocateur; Natasha Poly does what she does best (being Natasha Poly) in black and white; Edie Campbell talks about nightmares and Greta Bellamacina reads a poem that…

El triunfo de las curvas… With these words positioned across a lingerie-clad Daisy Lowe, you don’t need to be fluent in Spanish to understand what Yo Dona magazine are celebrating. And what better way to give Lowe’s famous curves their due than by way of vintage-style lingerie? Photographed by Benjamin Kanarek the model-slash-it-girl wears some of the season’s most divine lingerie pieces – from lacy…

The calendar has just flipped over to February, so you can rest assured that the next few weeks will be filled with all things lacy and impassioned for the occasion of the 14th. Agent Provocateur are never short on Valentine’s Day options, as this look book featuring Australian model Sarah Stephens attests.

You can rely on Agent Provocateur to release entertaining video campaigns at any time of year – but none more so than in the lead up to Valentine’s Day. This one features a lithe Poppy Delevingne in a black lingerie set, comically giving an eyeful to a passing neighbour. Watch the video after the break.

Thinking of giving lingerie as a gift, but not sure that the usual bra-and-briefs set is the best idea? Why not try something unique: a basque or bodice that's either roaringly sexy or that blurs the boundary between lingerie and outerwear.

The holidays are fast approaching and this Agent Provocateur Secret Santa video is just really perfect to tickle your fancy and give you a lot of ideas on how you can surprise your loved one. It’s a fun yet provocative video featuring a woman who takes photos of herself in lingerie, acting in “true Agent Provocateur spirit”. As it says, “who said secret santa needs…

Soiree is Agent Provocateur‘s premium line. Not that there’s anything less than luxurious about their main line, but when it comes to Soiree your kimono robe is suddenly made from the most delicate French lace and costing you close to £2,000. The quality is visually apparent in the collection’s campaign, though probably not nearly as much as if you could touch the pieces in person.…

Her sister may have got the sex kitten role for Agent Provocateur but Penelope Cruz has a few films on the horizon, which means we’ll likely be seeing on at least a few more of her on magazine covers. The latest one is W Magazine’s September 2012 issue, photographed by Mert Alas and Marcus Piggott.

The slogan attached to Agent Provocateur’s Classics range is “sexy never takes a day off”. If the word ‘classics’ makes you think plain black and minimal, think again – it’s more defined by the iconic pieces that recur in the Agent Provocateur repertoire, not by whether or not a bra is appropriate for under a t-shirt (pointy leather nipple pasties worn with a rhinestone-studded cupless…