View the Agent Provocateur autumn (fall) / winter 2012 look book.

In the battle to be the sultry, luxury lingerie brand that gets the most attention (and sales) Agent Provocateur have a few advantages: time (they’ve been going nearly 20 years) and budget. The latter allows casting of the kind of names that get press – like Kylie Minogue, Kate Moss, or – in this case – Penelope Cruz’s little sister Monica Cruz. The campaign is…

There’s not exactly a whole in the market for lingerie that takes fetish to the mainstream. From Agent Provocateur to Coco De Mer and Lascivious, it seems the UK in particular have a strength in producing sexy little nothings that tie and bind. That fact hasn’t stopped new brands from emerging – in fact there seems to be more than ever popping up. Almeida lingerie…

Amped up levels of sensuality, raw displays of lust, and the binding ropes of bondage make this shoot by Nicolas Guerin more about the mood and less about the lingerie featured within it – luxurious as the pieces by the likes of La Perla and Agent Provocateur may be. It’s titled Cet Obscur Objet Du Desir and, like the 1977 film of the same name,…

Gone is the dark high-gloss imagery: for their latest campaign, Agent Provocateur are channelling the ’70s. With sensual French actress Mylene Jampanoi in the starring role, the campaign takes its inspiration from the erotic imagery of David Hamilton as well as erotic films Emmanuelle and The Story of O. Hence the soft, hazy light, the retro cane chairs, the sapphic innuendo.

Bellechasse are something of an Australian answer to the UK’s Agent Provocateur or Lascivious. They’re all the kind of brands where fashion and fetish and lingerie and luxury all tangle together into one intoxicating blend; where underwear begs to become outerwear, too good to remain covered. Peter Coulson shot this campaign for Bellechasse which plays to that desire to liberate your lingerie out into the…

Once Christmas is behind us, many people turn to both their local stores and online to pick up some bargains before the new season and new year. With many sales already in full swing, we’ll be keeping an eye on the best sales to visit so you don’t miss out on those thrilling bargain purchases. To stay up to date with all the current fashion…

Doesn’t matter what you think of them – tacky, attractive, ineffective or just unnecessary – fashion and beauty advertisements are special. Especially when big names get together on the same creative platform. Think Mario Testino and Kate Moss – that kind of special. These are the kind that’ll look flashy on beautifully scented pages of a glossy magazine, but when they are bookmarked and filed…

You’ve seen enough Agent Provocateur videos to know what to expect. There’s going to be ultra-sexy lingerie. There’s going to be an injection of vintage-inspired glamour be it in hair, makeup or setting – possibly all three. There’s also a good chance with any AP video that some poor chap is going to find himself at the receiving end of a sharp stiletto and a…

Update: you can now view a gallery of Paz de la Huerta for Agent Provocature campaign images after the break. For part 2 of the video campaign follow that link. Part one of the Paz de la Huerta for Agent Provocateur campaign is out – and it’s about as revealing as you’d expect from both the brand and the model-turned-actress. The video dishes out sound…