That Morfium Couture can continue to create such complete fantasy worlds from their collections should come as no surprise by now – and yet, with each one, we get drawn in anew. This time photographer Dusan Jaukovic and stylist Jelena Malesevic (Morfium’s designer) challenged themselves to connect mysticism and fashion in a series of images starring Jefimija Jokic. Like the ancient Gods were keepers over…

If you’ve already entered the draw to win a pair of €500 Morfium Couture silver leggings then chances are you’ll recognise their shining presence in this shoot by Dusan Jaukovic (if you haven’t entered, you can still do so by following the link to our Facebook page). In the shoot, Serbian model Jefimija Jokic lends her soft beauty and strong presence to Morfium’s (morfium.net) tribal-inspired…

Morfium‘s collections always take you on a trip to some other time, some other place that’s not quite of this world. Often the fantasy is one of mythology, gods and goddesses, always fantastical and always stirring the imagination. Their fall 2013 collection does that again, but this time it’s ancient tribes that beckon you to another time: Morphium’s prehistoric woman might be of the past…

If ever there was a brand apt at merging fashion and fantasy, it would be Morfium Couture. In every shoot Dusan Jaukovic embarks upon for the label, the fantasy is wrought of every contributing element: hair, makeup, styling, backdrop. This time, a choppy black bob hairstyle and exaggerated black eyeliner turn model Jefimija Jokic into a dark vixen worthy of any Gothic plotline. Veiled, heeled,…

Every time I see one of Morfium Couture’s bodysuits – those pastel dreams of gathered tulle that feel somehow mythological and yet modern – I fall in love all over again. We saw them in an indoor setting as Resort wear, and now variations on the piece pop up again for summer 2013. In a field of slender tall grass or set against bails of…

At a glance, and with her natural mousey hair, Mila Miletic could pass for a young Kate Moss. That’s not quite so true in Lonely Place in some of the shots where stylist Jelena Malesevic and photographer Dusan Jaukovic transform her to the point where the shoot almost feels like it’s acted out by several different models. Eye colour changes, wigged hair alters both the…

Morfium Couture create the kind of pieces that border fantasy and reality. In Dusan Jaukovic’s shoots they have the dreaminess of costume: a crimson draped dress paired with matching leaf-like fans, the kind you’d picture being used to keep cool an Ancient Queen; bodysuits worn with just leg-warmers and heels on a dancer’s lithe body. But away from the inevitable beauty of Jaukovic’s fantastical photos,…

The Bond Girl has entered literary and cinematic mythology as an unmatched beauty; a rare and potent mix of danger and vulnerability, strength and seduction. Dusasn Jaukovic’s new shoot for Fashionising.com titled For Your Eyes Only doesn’t borrow literally from the 007 adventure of the same name, but it does mix up that undeniable recipe of Bond Girl qualities. And, like all of Jaukovic’s shoots…

The imagination is a powerful and important place, often overlooked in a world where fact and information are king. Dusan Jaukovic takes us to an Imaginarium: a place of the imagination “inspired by spirits of dreams and their hidden Wonderland”. The clothing by Morfium Couture is the train that takes you away to that mythical place, with the future mashed into the past in a beautiful chaos of…

When we see the names Dusan Jaukovic and Morfium Couture in the same sentence, we know we’re about to be swept away in a visual whirlwind of mythological drama. In Jaukovic’s latest shoot, featuring clothing from Morfium, that penchant for drama manifests in all aspects – from intricate hairstyles to golden bursts of sequins and tulle. As always Morfium’s pieces straddle that unusual space between…