Or, the fashion world’s most popular models if not your personal favourites. Cara Delevingne makes goofing around to Salt-N-Pepa look sexy, Karlie Kloss plays dress-ups, Kate Upton poses like a pin-up and Barbara Palvin – well, she doesn’t need to do much but exist to look cute. And finally, Lindsay Ellingson, Maryna Linchuk, Edita Vilkeviciute, and Gracie Carvalho talk about their favourite body parts (and…

If fashion is all about desirability, then there’s a side of it that lolls around on the sandy shores, not only getting to experience the perfection of a secluded, clear blue beach but also the perfection of raw beauty. If Elle France’s goal was to make us long for both – the perfect beach and the perfect body – than they did a good job…

Do we see a trend emerging here for January 2013′s magazine covers? Perhaps in Spain, at least: first Carmen Kass for Harper’s Bazaar Spain wearing a fur coat with nothing underneath, now Vogue Spain brings us Edita Vilkeviciute with her military jacket worn open to reveal nothing but a bare décolletage and a toned stomach.

Despite its neo-Gothic styling – such as this dramatic Gucci cape – Camilla Akrans chose to set her latest Vogue Japan shoot in a soft and sunny garden setting. Styled by Sissy Vian, the shoot stars Edita Vilkeviciute and takes the romantic title Remembered By Eros.

Once again H&M prove that price point in store does not necessarily correlate to quality of production of editorials (you need only look at Edita Vilkeviciute by Camilla Akrans). This time it was photographer Marcus Ohlsson enlisted to shoot a simple yet slick swim editorial for H&M’s summer 2012 magazine, consisting of bold colours, stripes and classic black pieces alike as modelled by Hanna Fridh.

How do H&M create campaigns and shoots that make their clothes look ultra-luxurious? Perhaps a behind-the-scenes video will give some insight. Shot by Camilla Akrans and starring Edita Vilkeviciute, this particular shoot from H&M’s summer 2012 magazine takes inspiration from Alabama Whitman, Patricia Arquette’s prostitute character in True Romance. Updated for the now, of course. Expect plenty of cut-away swimwear, crop tops, and blonde wigs.

Step outside the realms of high fashion and you’ll find that most swimwear calendars are loaded with cliches. They’re the same cliches you saw in Sports Illustrated back in the ’80s and ’90, and you’re about to see them again now. But Patrick Demarchelier’s subtle nod to the traditional swimwear calendar is executed knowingly. And with visual beauty, too. Edita Vilkeviciute works the crouching-on-rocks-in-heels pose,…

“One man’s terrorist is another man’s freedom fighter.” – Harry’s Game, 1975. We hear a lot about terrorists in this current age. It’s only for one side of the fight that they’re romanticised though. And it’s only for one side of the fight that they could be thought of as fashionable. But such separations are clear only for the terrorists of the modern age. We…

A trend like sportswear as fashion brings the inevitability of editorial contrasts. Sportswear juxtaposed against glamorous settings, or couture gowns worn on a sports field. That’s all visually interesting, but in reality the most gritty and captivating view of sportswear is when shown with realism; sweat-soaked, bandaged, and with a focus on being functional so the body beneath it can perform the amazing feats it’s…

It’s almost become a bigger calendar-related event than the new year which dictates the needs for a new calendar to begin with. So it is that we spend most of the year talking about the ins and outs of a sole calendar, pondering who’ll photograph it and how they’ll go about it, before passing around rumours as to the models who’ll actually feature in it.…