One hairstyle that has an interesting history is the bob. Over the centuries, it’s been very common for women to have long hair but even before the first world war, some women were already taking the fashionable risk of wearing their hair short. Bobs were already worn by actresses in the 1920s but it wasn’t until the 1960s that they became even more popular and…

Judging by her off-duty model looks, Frida Gustavsson has always had a sense of style that’s sophisticated beyond her years. In this downtime between shows in Paris, she had all the classic yet casual glamour of Katharine Hepburn circa The African Queen, right down to the side parted waves and safari-style jacket.

If you were wondering just how many of spring 2013′s biggest fashion trends would work with 60s inspired blue eye makeup and bobbed hair, then here’s your answer in the adorable form of Frida Gustavsson. Modelling for Neiman Marcus’ spring catalogue, Gustavsson covers off on various vintage inspired feminine styles from bright hued mini dresses to printed kaftans to tailored monochrome ensembles.

Though personally I think it could have done without the red leather jacket, a wall of giant paper flowers was always going to make this Elle Sweden cover look good. Swedish model Frida Gustavsson fittingly stars as photographed by Carl Bengtsson.

Clean lines, cute colours, and a pristine representation of the wholesome side of 1950s fashion: the spring 2013 campaign from Siviglia – starring Frida Gustavsson & Tobias Sorensen – has all the makings of a perfect vintage romance. Between Gustavsson’s blonde bob, the immaculate styling, and vintage convertible atop a hillside, it could easily be a modern interpretation of Hitckchock’s To Catch A Thief.

It’s as much anticipated for its high energy performances and props as it is for the actual lingerie… and each year Victoria’s Secret delivers something that’s as bouncy and glittery as you can possibly imagine. While this year’s Victoria’s Secret Fashion Show won’t be broadcast until Tuesday, Dec. 4 (10:00-11:00 PM, ET/PT) on the CBS Television Network, that doesn’t mean we can’t get some sneak…

Makeup trends for spring 2013 take shape around the clothing trends they accompany. But when it comes to beauty, each new season is also about expanding your horizons, experimenting and trying something new. From the runway trends to the tutorials and how-tos, this is where we'll constantly update you on all things makeup related for spring.

You can’t fault the beauty of Frida Gustavsson: even when she’s having her hair tugged in every direction she manages to look a picture of serene elegance and grace. It was hard to believe the transformation – this was backstage at Jean Paul Gaultier’s spring 2013 show after all – that soon occurred from classic beauty to ’80s Madonna. These shots photographed by me.

You wouldn’t call Ola Rindal’s shoot for Purple Fashion glossy or over-produced. There’s no heavy-handed photoshopping or complex studio lighting. You might even call it raw and natural-feeling. But it’s not the kind or raw you’d most commonly associate with Purple Fashion because it’s not the Terry Richardson kind. It’s got a hint of sensuality, a dabble of nudity, yes – but it’s executed with…

Effortless, and yet refined. That would be one way to describe Frida Gustavsson’s off-duty style. A clash of print on pants, shoes and bag turned this outfit into something eye-catching while the half tucked-in tee and messy hair added that air of ease.