Remember when trailers were a thing for movies? Now books have them, albums have them, fragrances. And the trailer for Lady Gaga’s FAME fragrance has all the explosive drama of a film trailer coupled with the glossy, coordinated visuals of a film clip. We’d already featured, with interest, the vastly different marketing tactic put forth by the “FORMULATION” clip released for the fragrance (follow the…

It’s the September issue, and the 120 year anniversary issue – and rather than go for a fashion model Vogue US have deemed Lady Gaga of enough fashion significance to have her on the cover. That or they know that she’ll sell. Shot by Mert Alas & Marcus Piggott, the silhouette of a fuchsia fishtail gown does stand out.

Sex sells. We’ve heard this marketing axiom time and again, but in her most recent campaign – this time for her debut fragrance FAME – megastar Lady Gaga offers up a lot more than simple sex appeal (although there is plenty of that, too).

Women regularly borrow from men in the fashion stakes, but androgynous dressing doesn't mean you have to swim between the flags. Taking cues from the trends on the spring 2013 menswear runways, here are 10 more daring ways to take a menswear look and make it work for women.

You know when an international phenomenon like Lady Gaga singles your designs out and asks if she can wear them on stage, you must be doing something right. Phoenix Keating is a young Australian designer already picking up that international attention – from Gaga and others – for his edgy yet utterly refined designs. This exclusive shoot brings together Keating’s trans-seasonal pieces (a mix of…

It wasn’t the gallery’s air-con that had people piling outside of Chelsea’s CATM gallery in ninety-degree New York last week. There was no air-con. Instead, Zana Bayne’s leather harnesses attracted quite the crowd. Robed aptly for the event in their obscure labels, black ensembles and heavy Rei Kawakubo influences, the 50 strong crowd packed in to the tiny (and temperately tropical) gallery to support the…

There’s a reason why Phoenix Keating always show his trans-seasonal collection pre-MBFWA (Australian fashion week) and it’s not a financial one. Keating has his own niche of clients; imagine the likes of Lady Gaga and John Galliano – that’s who he designs for. Duly so, for his pre-MBFWA show in Sydney this week, a mini squad of Gallianos and Gagas gathered in a church to…

You know if an outfit involves robotic thigh-high boots, tubular PVC details and gloves with mirrored nails, it could only be created for one person: Lady Gaga. And that’s what Giorgio Armani has been working away at in creating costumes for Gaga’s 2012 Asian Tour. But one of the most interesting things we find about creating theatrical pieces such as these is not just the…

“There’ll always be a McQueen woman. She is a strong woman and she is a powerful woman, and when she puts a McQueen jacket on, she feels different. The way she stands is different. The way she moves is different. It’s almost like the clothes are slightly empowering.” — Sarah Burton Sarah Burton has impossible shoes to fill. Her collection for Alexander McQueen fall 2012…

From Bowie to Kanye, Madge to Minaj, the best pop star is a versatile pop star, and so it follows that the best pop star references are just as varied. Piling on the bling and cracking out the sequins, Mohamed Gaff brings us all kinds of rock royalty, with model and stylist Bonnie Strange proving there’s no limit to reinvention. Banish all thoughts of stagefright…