Indulging in cake, jumping on beds, having pillow fights and all the while clutching some of Mulberry‘s latest luxury handbags. A day in the life of models Abbey Lee Kershaw and Hanne Gaby Odiele must be oh so tough.

So sporty clothing has made it big as a 2010 fashion trend. But just because your slouchy grey tracksuit pants have made the step up from your gym bag to your Sunday morning coffee date, doesn’t mean your workout gear should stop getting your love and attention. Au contraire, it can work both ways. Your fashion purchases can now find their way into your gym…

Daniel is still sceptical about patterned pants as a 2010 fashion trend; and I do agree that the wrong ones can be disastrous. But it’s for that very reason that when you get it right, it really stands out and creates a feeling of fashion-forwardness that the mainstream aren’t yet on top of. Model Hanne Gaby Odiele is a great example. Wearing Dries Van Noten‘s…

Wouldn’t we all love a casual Hermes sun visor for when we head out to play a spot of tennis? Well we did mention that the sporty fashion trend in 2010 was all about going sporty with a touch of luxury. Hanne Gaby Odiele looks sharp in Hermes for Vogue China’s February 2010 issue.

I have to hand it to Olivier Zahm: he has his finger on the pulse. While other magazines are losing readership, he uses the Internet to an almost perfect degree to promote the Purple Fashion magazine. Of course, the title itself is perfectly poised to take advantage of the blurring lines between nudity and fashion. We’re constantly told that print is dead, but Purple Fashion…

When Terry Richardson is on the case, you know a shoot is going to be (if nothing else) sexy. Vogue Paris’ 2009 calendar, shot by Richardson himself, is just that. The feeling of the calendar is somewhere between classic pin-up and modern day sex-kitten, with costumes ranging from French maid to kinky cowgirl.