How to on Fashionising.com

Edita for H&M channels Patricia Arquette circa 1993 (video)

How do H&M create campaigns and shoots that make their clothes look ultra-luxurious? Perhaps a behind-the-scenes video will give some insight. Shot by Camilla Akrans and starring Edita Vilkeviciute, this particular shoot from H&M’s summer 2012 magazine takes inspiration from Alabama Whitman, Patricia Arquette’s prostitute character in True Romance. Updated for the now, of course. Expect plenty of cut-away swimwear, crop tops, and blonde wigs.
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12
Edita Vilkeviciute: H&M Magazine S '12

Erdem Resort: delicate polarities

For some designers, a resort collection remains at its origin – an in-between seasons collection intentioned for the warm-weather holidays of affluent jetsetters, often tropics themed and inspired by the luxuriously carefree. For Erdem, this seemed not to be the case for 2013. There was an air of drama that surrounded the collection like a pregnant pause. The restrained polish of the silhouettes and meditated…

Review: Samsonite B’Lite suitcase range

Travelling in style is not just about looking great when you step off a plane – it’s about turning your suitcase into a mobile wardrobe. That means fitting in everything you need (without earning a dreaded ‘overweight luggage’ tag) and having it arrive in the best possible condition when you get there. To narrow down the options on how to do that, we took a…
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range
Samsonite B'lite Luggage Range

Giveaway: 3 x copies of FASHIONTREND’s Erotica issue

Thus far we’ve previewed two stunning editorials from FASHIONTREND Magazine’s latest issue: the darkly seductive Babylon, and the breathtaking Erotica. The latter is the title story, named after the issue’s overarching theme. Dedicated to all things desirable and provocative, the issue marks a brave new direction for the magazine – which also showcases the spring / summer collections and more. And we have three copies…
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27
EROTICA FASHIONTREND Issue 27

DKNY’s un-resort collection plays safe

If I said “Resort fashion” you probably imagine floral prints and tiny swimsuits, with the odd kaftan thrown in for good measure. The Resort fashion ‘season’ promises so much, and yet few of us actually want it to deliver. As winter 2012 draws to a close, precisely how many of us will book ourselves a poolside spot in an exotic locale? Few. And yet (economy…

Makeup how to: pink & punk at Chanel Cruise 2013

It was Marie Antoinette gone punk when Chanel's Cruise 2012/2013 collection sailed down the runway at the Palace of Versailles. But it wasn't just the clothes that were bold and candy-coloured: angular bobs were supported by a strong make-up look dominated by the colour pink. After the break: an in-depth look at recreating (and adapting) this look for yourself.

Swimwear for Bond Girls and Goddesses

The Bond Girl has entered literary and cinematic mythology as an unmatched beauty; a rare and potent mix of danger and vulnerability, strength and seduction. Dusasn Jaukovic’s new shoot for Fashionising.com titled For Your Eyes Only doesn’t borrow literally from the 007 adventure of the same name, but it does mix up that undeniable recipe of Bond Girl qualities. And, like all of Jaukovic’s shoots…
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic

Pop Art pops up again, this time on your skirt

It’s a little hard at times to distinguish the line between the current fascination with comics, and the revived interest in Pop Art. That’s because the two things are themselves intertwined, so any hope of determining one’s influence on the other, in how they play out on the fashion scene at least, is futile. What we do know is that both are popping up (pardon…
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book
Karla Spetic A/W '12 look book