Bold, adventurous and building upon danger, the fabulous fashion editorial photographed by Igor Oussenko couldn’t have gotten a more brilliant setting than the one provided by the fascinating world of circus. And when the intimidating roar of a lion still can’t quite draw off the attention from model Aspen’s short fringe and fearless expression, you just know you’re in it for an exceptional story.

There is a vast amount of oriental influence for spring 2013 and what better way to show it than to have an editorial with the styling expertise of Igor Oussenko & Eugene Ilina putting it all together. Not short of a strong aura coming off the page, this main fashion shoot is strong in colour and mood. With props like a sword or attacking body…

Possessing a distinct grace and the right kind of attitude, Yana Shmaylova was the perfect girl to have played dress-ups for Igor Oussenko, embracing the classic uniform of heavy metal down to the very core of the heavy tattoos. Envisioned by Gosha Kartsev, the styling of the photo shoot juxtaposed a series of signature metal elements with a hint of the classic and far more sophisticated…

There is a story hiding behind every image, just like there is a concept hiding behind every story and yet most of the times, when trying to translate the immediate significance of an image we rely on feelings, on their echo imprinted on us and on a first impression. Black and white imagery comes across clean, minimal, somewhat mysterious but it takes true vision to…

When we posted Igor Oussenko’s shoot for Bambi, we mentioned there was a video to go with it. Well here it is. The video doesn’t just capture the behind-the-scenes workings of the shoot, but also captures the movement of the wind in silk, Natalya Rassadnikova poses, and the beautiful plays of light.

The scent of blossoms mingled with the warmth of the air has a curious effect upon a person: it inevitably fills one with hope. Quite likely that’s the feeling we’re trying to recapture when we wrap ourselves in floral fabrics, each time the sun starts to seep through winter’s cracks. We hasten to pull on our airy white broderie anglaise and flower-printed silk dresses as…

If you remember the ’90s you’ll remember the Seattle sound of fuzz guitars and drawling vocals, the emotional mix of zombie-like apathy and angst-ridden rebelliousness, the time when lyrics were a little random, jeans were carelessly ripped, hair was scraggly and eyeliner smudged. That’s a nutshell roundup of how it was the first time around, but fashion revivals always see things differently. Not even two…

Igor Oussenko wants to take you on a whirlwind tour of Ekaterinburg, Russia. A visual tour it may be, but a worthwhile one none the less. Olga Khodko poses against the city’s cobbled streets, the sculptures and monuments and impressive feats of architecture, while the styling by Georgy Rushev makes this tour both a cultural and sartorial one. In winter layers, tailored pieces and outfits…

When it comes to colour, sometimes there’s no choice but to throw caution to the wind. If you’re going to go bold it’s no good going half way and then diluting it with timidity. Georgy Rushev’s styling for this shoot by Igor Oussenko tackles the go-hard-or-go-home path and comes out on top. Well on top: fluorescent yellow nailpolish against metallic silver and shiny purple mermaid…