It’s no wonder the mermaid as fashion inspiration is such a popular theme for fashion editorials. It’s an opportune excuse to make excursions to seaside locations, to bask in the sun, and to mix fashion with a little (or even a lot) of fantasy. Patrick Demarchelier brings the latest example for Vogue Japan. Saskia De Brauw is on a “mermaid’s holiday”, trading her tail for…

Doesn’t matter what you think of them – tacky, attractive, ineffective or just unnecessary – fashion and beauty advertisements are special. Especially when big names get together on the same creative platform. Think Mario Testino and Kate Moss – that kind of special. These are the kind that’ll look flashy on beautifully scented pages of a glossy magazine, but when they are bookmarked and filed…