It’s hard to say whether Natasha Poly’s arm is just completely hidden from view or a casualty of photoshop – Doutzen Kroes for Vogue China style – but either way she’s looking entirely glamorous for the cover of the magazine’s August 2012 issue.

A great model isn’t made by looks alone; it’s in the way he or she moves, in their expressiveness, in their chameleon ability to contort into different shapes and personas. Antidote’s accompanying video for their ‘Icons’ shoot showcases more of those qualities, leaving no doubt as to the fact that Bianca Balti, Malgosia Bela, Naomi Campbell, Saskia de Brauw, Eva Herzigova, Natasha Poly, Aymeline Valade…

They’re all models at the top of their game (or at least near enough to it), but is Antidote magazine right to call them all icons?

Kate Upton in front of the lens, Terry Richardson behind it. You can already imagine what the resulting photo shoot is like. Just scrub nudity you imagined in the images – Kate Upton may be a pin up, but I can’t think of a single photo shoot of hers that includes explicit nudity. She’s doesn’t do anything more. Maybe yet ought to be added to…

I love a grainy, black and white image. There’s something about the low quality that adds a sense of reality for me. Perhaps because you can see less you’re forced to feel more. What’s actually happening in the photo is never quite revealed and thus never dictated, therefore you’re left to imagine it for yourself. And imagine what happened behind the scenes on Natasha Poly’s…

While the introductory text is lost on me (nonexistant is my Japanese), thus leaving me with no official insight, I can’t help but wonder if this shoot owes a minor debt to The Artist. It’s obvious 1970s glam styling twists aside, it sets out to convey a particular mood (melancholy) and does so not just with moody lighting or pensive facial expressions but with theatrical…

Bombshell silhouettes, headscarves, retro-print bodysuits and Prada’s hotrod heels. If there’s one thing to be learned from Vogue China’s March 2012 shoot starring Natasha Poly and Isabeli Fontana, it’s that “The New Fifties” looks a lot like the old – only sexier.

It’s a cool evening just before New York fashion week breaks into all its hectic glory. Fresh faced and unruffled by the though of the coming weeks of runway after runway, veteran queen of the catwalk Natasha Poly smiles for our cameras outside a book launch she’s just attended with fellow model Ginta Lapina. The book, in case you were wondering, was Bob Recine’s Alchemy…

Hot rods, hot rod heels, headscarves; prints, pleats, pinned hair in waves. How many hot things of the season can you fit into one campaign? Prada manages all that and more in their ’50s themed campaign for spring 2012, photographed by Steven Meisel.

The latest Gucci for sale on your late night shopping channel? Complete with cheesy lens blurs and elevator music? Not something you’ll see every day. But thanks to Vogue Italia and another creative, tongue-in-cheek concept shot by Steven Meisel, we get to step into a world where the likes of Karlie Kloss, Natasha Poly and Caroline Trentini are the stars of the QVC shopping channel…