Not for everyone though constantly turning heads towards those who opt to wear it, the crop top makes a return for Spring / Summer 2013. Fashionising.com has your guide on how to wear it, whose designing it, and the trends to pair it with.

It’s been a long wait for Londoners, but Victoria’s Secret have finally opened their Bond Street doors today. The lingerie brand planned to open the store during the London 2012 Olympics before a postponement was announced. The store’s official first day of trading came without any of the fanfare you’d expect from the brand though, with no Angels blowing kisses or cutting red ribbons.

The Olympic Flame has been snuffed to darkness, the athletes all gone home to rest their weary bones. But just because the Games is over for another 4 years doesn’t mean the fashion world has or will forget about sportswear as something more than functional. There’s plenty of time to indulge in fanciful contrasts of shorts and heels, sequins and sweatshirts. Photographer Carola Doornbos brings…

Australia may not be blitzing the 2012 Olympics as much as hoped, but ASOS.com are none the less enthused about celebrating the team spirit (and isn’t that more the point?) They’re offering 15% off until midnight Saturday.

Go bold or go home seems to be the mantra for Calibre’s spring / summer 2012 collection. It seems apt for the Olympics are just getting started and Australians are ready to set a statement about who we are and what we represent. We already know what kind of bar was set at the opening ceremony, but what do real Australian men wear on a…

Yes Olympic fever (nowhere near as ghastly as Bieber fever) has hit Fashionising.com’s London office. Finding the fashionable remedies hasn’t been quite as easy as you might think, however. Sure we brought you the best Olympic themed fashion photo shoot and followed up on the vintage Olympics theme by way of the John Smedley x Umbro recreation collection, but truly fashionable Olympic fusions have been few…

London is the first city in the world to host the Summer Olympic Games 3 times (1908, 1948 and 2012). Inspired by this heritage, Umbro (famous english sportswear and football equipement supplier) teamed up with John Smedley and his knitwear specialists to re-invent two old classics and give Stella McCartney’s 2012 designs a run for their money.

Like everything, the Olympic Games have been influenced by technology. An athlete’s success no longer relies on natural talent or training alone but on the improvements that are engineered through technology and science. But for all of the advancement, all of the ability to use pressure-monitors and tracking devices and cameras to make improvements invisible to the naked eye, the beauty of the games lies…

For those in London who prefer pampering to polo and makeovers to mountaineering, Chanel are supplying a sizeable distraction to all thing Olympic. Their pop-up beauty boutique opens on July 24 in Covent Garden’s Market Building, spanning two floors and including the likes of makeover stations and a manicure salon. The pop-up is scheduled to stay open until December.

There was the Queen’s Jubilee. Next up is the Olympics. Sure, the latter gave rise to the sports fashion trend but this isn’t a sporty summer, it’s a British one. And with the Olympics fast approaching you’re set to see plenty of sport and plenty of cool Britannia personified.