First it was Gisele and Vogue Paris, and now L’Officiel Netherlands follows suit with Saskia de Brauw making the derriere the modern muse.

A great model isn’t made by looks alone; it’s in the way he or she moves, in their expressiveness, in their chameleon ability to contort into different shapes and personas. Antidote’s accompanying video for their ‘Icons’ shoot showcases more of those qualities, leaving no doubt as to the fact that Bianca Balti, Malgosia Bela, Naomi Campbell, Saskia de Brauw, Eva Herzigova, Natasha Poly, Aymeline Valade…

They’re all models at the top of their game (or at least near enough to it), but is Antidote magazine right to call them all icons?

It’s no wonder the mermaid as fashion inspiration is such a popular theme for fashion editorials. It’s an opportune excuse to make excursions to seaside locations, to bask in the sun, and to mix fashion with a little (or even a lot) of fantasy. Patrick Demarchelier brings the latest example for Vogue Japan. Saskia De Brauw is on a “mermaid’s holiday”, trading her tail for…

Interview Magazine called it Metal Headz: “a new modern armour… like a gilded cage for the body”, referencing the “eroticism of a constricted silhouette that demands a sharp intake of breath.” A sharp intake of breath indeed. Styled by Karl Templer (who also just wowed us with this transformation of Katy Perry in the same issue) it’s a futuristic vision that recalls Fritz Lang’s Metropolis…

It’s the kind of shoot where you don’t notice much fashion. There’s plenty of blurring, obscuring, plenty of techniques from Mert Alas & Marcus Piggott that gear towards mood creation. The male models are, for the most part, clothing-less props. The shoot’s main drawcard – one time supermodel Linda Evangelista – is veiled, blurred, smudged with lipstick and left looking a little lost; but what…

Part of the joy of a flapper fashion revival is – even if only in your imagination – reliving the golden age of the 1920s. It’s hard to slip on a bias-cut silk gown or a fringed frock that shimmies with every step without also imagining a cigarette holder into your hand, or some vintage Chanel jewels around your neck. In his typical choice of…

The first pictures from Chanel’s spring 2012 ad campaign drops today, and where most fashion houses are likely look to summer brights for their S/S ’12 campaigns we find Chanel looking to a black and white spring.

With the year looming, we’ve already been privy to many a 2012 magazine cover. We’ve had the minimalist, the dramatic and the imposing. What is shared by all those that have caught our eye is that they’re approaching the concept of what a modern magazine cover should be. They’re making it visually appealing as opposed to doing what I dub the old media clutter cover…

A ‘first time’ for anything can be daunting. Be it a first bicycle ride, first kiss or a first stage performance. Model Saskia De Brauw lived through this very overwhelming notion as she made her debut before Mario Testino’s lens. Also being this Dutch beauty’s first fashion spread to be featured in British Vogue. Such breakthroughs often go unnoticed amongst the juggling riddle of fast-paced…