How do H&M create campaigns and shoots that make their clothes look ultra-luxurious? Perhaps a behind-the-scenes video will give some insight. Shot by Camilla Akrans and starring Edita Vilkeviciute, this particular shoot from H&M’s summer 2012 magazine takes inspiration from Alabama Whitman, Patricia Arquette’s prostitute character in True Romance. Updated for the now, of course. Expect plenty of cut-away swimwear, crop tops, and blonde wigs.

The right beauty look can be just as key as the outfit you wear or the shoes you put on your feet. So to keep you inspired here’s a round-up of 5 video tutorials worth checking out this week. Keep your makeup brushes handy and watch them after the break.

Most of us get naked before climbing into the bath… but in Steve Marais‘ shoot Splash Out bath time is all about the clothes. The concept was created to promote Gaschette‘s pop-up shop offering “The Splash Out Sale”. So you can see what Marais’ train of thought was in choosing to stage the shoot in a tub full of water. Not only does it make…

Bar for the prevalence of monochromatic tones and an unapologetic sensuality, there may not be much about Friend Of Mine’s spring 2012 look book that calls to mind Helmut Newton. But Newton was one of the forces inspiring the collection. And it does make sense, for this is a collection that channels the Newton woman of the ’70s and ’80s: empowered, feminine, yet always hinting…

Natural beauty has become the kind of rare gem that’s often buried beneath impenitarable layers of makeup and photoshop. Unfortunate as that may be there is a bright side: when we see it, we appreciate it so much more. Much like Peter Lindbergh’s The Naked Truth, these shots by Dennis Veldman celebrate natural beauty. Photographed for Dutch retailer Shuz, Veldman says he wanted the campaign…

Ryan Roche is all about conscientious and sustainable design. That comes across in the organic colour palette and rustic mood of her spring 2012 collection, which errs to the kind of simplicity that could make it fall unnoticed were it not for the gently captivating styling of the collection’s look book. This is a look book that subtly romances. The country feel is brought about…

For some designers, a resort collection remains at its origin – an in-between seasons collection intentioned for the warm-weather holidays of affluent jetsetters, often tropics themed and inspired by the luxuriously carefree. For Erdem, this seemed not to be the case for 2013. There was an air of drama that surrounded the collection like a pregnant pause. The restrained polish of the silhouettes and meditated…

Peplums. They've twisted and turned their way out of the '40s, bounded past the '80s, and landed in the now - merging with other current trends for an appeal that goes beyond the girly. And they may be more flattering than you think. Read on for details of the trend and how to wear it now.

That’s not the road it is only the map… I say gone, just like matches Pino Leone shot this series of Aria Darcella in Rome, on Polaroid film. But this photographic technique used the negative part of the film. The part you throw away. There’s something quietly fascinating about a technique that uses the left over bits to create art. It’s not just about the…

Travelling in style is not just about looking great when you step off a plane – it’s about turning your suitcase into a mobile wardrobe. That means fitting in everything you need (without earning a dreaded ‘overweight luggage’ tag) and having it arrive in the best possible condition when you get there. To narrow down the options on how to do that, we took a…