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Beyoncé is starting a brand with Topshop, and it’s going to be huge

If you’ve heard whispers of Beyoncé and Topshop colluding together, don’t be mistaken: it’s not your run of the mill celebrity-high street collaboration. This is a fully blown business venture between Sir Philip Green’s giant retail company and Beyoncé’s Parkwood Entertainment, with the 50-50 partnership listed as Parkwood Topshop Athletic Ltd. The actual brand is yet to be christened with a name, but according to…

Reinventing the classic black swimsuit: OYE

Masters of simplified sexiness (of the swimwear kind) – OYE – know precisely how to merge the season’s key swimwear trends into their own classic style. Their latest capsule for Turkish retailer ROMAN features more ways to reinvent the black swimsuit than you might expect, utilising asymmetrical cuts, sheer panels, Grecian Goddess sentiments and a bit of imagination.
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign

Etam S/S ’14 look book

If you can draw your gaze away from Natalia Vodianova’s childlike wide blue eyes and strong, straight brows for long enough, you’d be privy to the latest swimwear collection from Etam. From paisley florals to a pin-up style gingham number, a black cutaway monokini to a digital printed one-piece, everything is as wearable and versatile as you’d expect from the retailer.

Burberry Prorsum men’s: elegant cartography

With its trenchcoats and wellingtons and ubiquitous nova check plaid, it’s fair to say that Burberry long ago earned its place in the London landscape. This season, the London landscape earned it’s place at Burberry. The London men’s show opened with map-print scarves draped across models’ shoulders like cartographical capes in a google map world, as much a nod to hand-crafts as to the timeworn…

An ingenious way to sell clothes with nudity

While there’s no deviating from their long established cheeky sense of humour, French Connection’s latest campaign is a deviation from the usual high street imagery on several fronts. One, it’s the retailer’s first major campaign in black and white. Two, it puts nudity on full window display. Well, maybe not full display. Herein lies the ingenuity of the campaign, conceived by photographer Rankin and his…
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign

Hair how to: clean & chic side part at Witchery

Straddling the space between timeless classics and modern sporty-chic is the spring 2013 collection from Australian retailer Witchery. The key story of the season is a monochromatic one: crisp white and pitch black facing off in a multitude of minimalistic ways, complimented by occasional bursts of colour and slick snakeskin prints. The collection – titled “Bold Vision” – was shown on the runway in Sydney…

An interview with: Danielle Romeril

Built upon the vision of a girl skate gang, Danielle Romeril's fall 2013 collection is both cool and unpredictable. Designing for the girl who dresses "to show off her thoughts not her assets", Romeril is more than worthy of being singled out as a designer to watch. After the break, an interview with a designer you'll want to be in-the-know about: introducing Danielle Romeril.

See, do, read, check out: whimsy and weight

From cats in your coffee to the colour of models on your catwalk, we’re closing the week with issues of whimsy and weight. In between those two polar opposites is your chance to see the not-so-1920s fashion of Prada’s work for The Great Gatsby along with scientific proof that I am now more masculine. Read on for a fashionisers’ guide to the weekend ahead.

Marloes Horst for Cubus swimwear

She’s already fronted Cubus’ spring lingerie look book, now here’s Marloes Horst looking bronzed and generally amazing for the retailer’s swimwear campaign. A figure like Marloes’ will always do justice to a simple string bikini, but that’s to say the same goes for all of us. Don’t let that deter you from hitting the beach, though: there are plenty of other cuts on trend for…

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