fashion retail

on Fashionising.com.

Adriana, Doutzen, Joan & Natasha go on a bikini-clad mission for H&M

Big name models and seemingly a pretty big budget make for one highly watchable new summer video campaign from retail giant H&M. The campaign features an “exclusive” track by Axwell /\ Ingrosso that works hard to be a kind of summer anthem. As for the concept? Gorgeous supermodels Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls get called, Charlie’s Angels style, to a remote…
H&M Summer '15 campaign
H&M Summer '15 campaign
H&M Summer '15 campaign
H&M Summer '15 campaign
H&M Summer '15 campaign

Lara Stone for H&M is the spring inspiration you need today

Fashion is always obsessed with the “new” something, but not always is that new something newsworthy. H&M’s interpretation of “the new neutrals” are, however, worthy of paying attention to as spring approaches. Maybe that has much to do with the presence of Dutch beauty Lara Stone in the retailer’s latest campaign. In pieces that pretty much all come in at £15 and under, a fresh…
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign

Beyoncé is starting a brand with Topshop, and it’s going to be huge

If you’ve heard whispers of Beyoncé and Topshop colluding together, don’t be mistaken: it’s not your run of the mill celebrity-high street collaboration. This is a fully blown business venture between Sir Philip Green’s giant retail company and Beyoncé’s Parkwood Entertainment, with the 50-50 partnership listed as Parkwood Topshop Athletic Ltd. The actual brand is yet to be christened with a name, but according to…

Reinventing the classic black swimsuit: OYE

Masters of simplified sexiness (of the swimwear kind) – OYE – know precisely how to merge the season’s key swimwear trends into their own classic style. Their latest capsule for Turkish retailer ROMAN features more ways to reinvent the black swimsuit than you might expect, utilising asymmetrical cuts, sheer panels, Grecian Goddess sentiments and a bit of imagination.
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign

Etam S/S ’14 look book

If you can draw your gaze away from Natalia Vodianova’s childlike wide blue eyes and strong, straight brows for long enough, you’d be privy to the latest swimwear collection from Etam. From paisley florals to a pin-up style gingham number, a black cutaway monokini to a digital printed one-piece, everything is as wearable and versatile as you’d expect from the retailer.

Burberry Prorsum men’s: elegant cartography

With its trenchcoats and wellingtons and ubiquitous nova check plaid, it’s fair to say that Burberry long ago earned its place in the London landscape. This season, the London landscape earned it’s place at Burberry. The London men’s show opened with map-print scarves draped across models’ shoulders like cartographical capes in a google map world, as much a nod to hand-crafts as to the timeworn…

An ingenious way to sell clothes with nudity

While there’s no deviating from their long established cheeky sense of humour, French Connection’s latest campaign is a deviation from the usual high street imagery on several fronts. One, it’s the retailer’s first major campaign in black and white. Two, it puts nudity on full window display. Well, maybe not full display. Herein lies the ingenuity of the campaign, conceived by photographer Rankin and his…
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign
French Connection A/W '13 campaign

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