fashion retail

on Fashionising.com.

Fitspo & fitness gear: Sweat Crew by Adrianna Ho

Insta-celebrity Adrianna Ho is building a small empire around her fitness obsession and covetable abs. Her latest venture: a specially designed collection called Sweat Crew, exclusively for retailer Pacsun. Merging sporty fashion with fitness wear you can actually work out in, the collection highlights camo prints, slogans and slick silhouettes.

9 things we learned from London Men’s for SS16

Just as London wrapped up its menswear fashion week after four days of runway shows that mixed tradition with novelty, that abounded in colours and prints, that married the casual and the smart into fresh offerings for spring / summer 2016, we are more than ready to bring down the curtain with a round off including the most important lessons London Collections: Men has taught…

Adriana, Doutzen, Joan & Natasha go on a bikini-clad mission for H&M

Big name models and seemingly a pretty big budget make for one highly watchable new summer video campaign from retail giant H&M. The campaign features an “exclusive” track by Axwell /\ Ingrosso that works hard to be a kind of summer anthem. As for the concept? Gorgeous supermodels Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls get called, Charlie’s Angels style, to a remote…
H&M Summer '15 campaign
H&M Summer '15 campaign
H&M Summer '15 campaign
H&M Summer '15 campaign
H&M Summer '15 campaign

Lara Stone for H&M is the spring inspiration you need today

Fashion is always obsessed with the “new” something, but not always is that new something newsworthy. H&M’s interpretation of “the new neutrals” are, however, worthy of paying attention to as spring approaches. Maybe that has much to do with the presence of Dutch beauty Lara Stone in the retailer’s latest campaign. In pieces that pretty much all come in at £15 and under, a fresh…
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign

Beyoncé is starting a brand with Topshop, and it’s going to be huge

If you’ve heard whispers of Beyoncé and Topshop colluding together, don’t be mistaken: it’s not your run of the mill celebrity-high street collaboration. This is a fully blown business venture between Sir Philip Green’s giant retail company and Beyoncé’s Parkwood Entertainment, with the 50-50 partnership listed as Parkwood Topshop Athletic Ltd. The actual brand is yet to be christened with a name, but according to…

Reinventing the classic black swimsuit: OYE

Masters of simplified sexiness (of the swimwear kind) – OYE – know precisely how to merge the season’s key swimwear trends into their own classic style. Their latest capsule for Turkish retailer ROMAN features more ways to reinvent the black swimsuit than you might expect, utilising asymmetrical cuts, sheer panels, Grecian Goddess sentiments and a bit of imagination.
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign

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