jelena malesevic

on Fashionising.com.

Sensual & innocent all at once

Kika: fresh faced, hair a little bit wet like she’s stepped out of the shower and not quite dried it yet, nails short, skin glowing, natural. Dusan Jaukovic captures that side of the model – youthful yet sensual – a kind of raw portrait that progresses to a more grown up one as lipstick is added and Morfium Couture‘s brilliantly theatrical gowns enter the frame.
NSFW Photo gallery included.

An enchanted forest next door to New York

Far from the madding crowd – or in this case, New York – sits Long Island. Morfium Couture designer Jelena Malesevic tells me it feels worlds away, like a quiet country space that just happens to lie geographically close to the jutting skyscrapers of New York City. That much is clear, too, from Morfium’s shoot Refugium; the Long Island backdrop appearing as a refuge in…
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13
REFUGIUM - Jefimija Jokic by Dusan Jaukovic for Morfium Couture F '13

Prayer is a longing of the soul

That Morfium Couture can continue to create such complete fantasy worlds from their collections should come as no surprise by now – and yet, with each one, we get drawn in anew. This time photographer Dusan Jaukovic and stylist Jelena Malesevic (Morfium’s designer) challenged themselves to connect mysticism and fashion in a series of images starring Jefimija Jokic. Like the ancient Gods were keepers over…
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic
Jefimija Jokic in 'Mantra' by Dusan Jaukovic

Morfium’s bold tribal beauty

If you’ve already entered the draw to win a pair of €500 Morfium Couture silver leggings then chances are you’ll recognise their shining presence in this shoot by Dusan Jaukovic (if you haven’t entered, you can still do so by following the link to our Facebook page). In the shoot, Serbian model Jefimija Jokic lends her soft beauty and strong presence to Morfium’s (morfium.net) tribal-inspired…
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic
Jefimija by Dusan Jaukovic

ArcheTrip: ancient tribes meet modern day

Morfium‘s collections always take you on a trip to some other time, some other place that’s not quite of this world. Often the fantasy is one of mythology, gods and goddesses, always fantastical and always stirring the imagination. Their fall 2013 collection does that again, but this time it’s ancient tribes that beckon you to another time: Morphium’s prehistoric woman might be of the past…
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture
ArcheTrip by Dusan Jaukovic for Morfium Couture

Morfium’s dark vixen

If ever there was a brand apt at merging fashion and fantasy, it would be Morfium Couture. In every shoot Dusan Jaukovic embarks upon for the label, the fantasy is wrought of every contributing element: hair, makeup, styling, backdrop. This time, a choppy black bob hairstyle and exaggerated black eyeliner turn model Jefimija Jokic into a dark vixen worthy of any Gothic plotline. Veiled, heeled,…
NSFW Photo gallery included.

Prairie fairy: more magic from Morfium

Every time I see one of Morfium Couture’s bodysuits – those pastel dreams of gathered tulle that feel somehow mythological and yet modern – I fall in love all over again. We saw them in an indoor setting as Resort wear, and now variations on the piece pop up again for summer 2013. In a field of slender tall grass or set against bails of…
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture
Prairie Fairy by Dusan Jaukovic for Morfium Couture

The lonely place: Mila Miletic

At a glance, and with her natural mousey hair, Mila Miletic could pass for a young Kate Moss. That’s not quite so true in Lonely Place in some of the shots where stylist Jelena Malesevic and photographer Dusan Jaukovic transform her to the point where the shoot almost feels like it’s acted out by several different models. Eye colour changes, wigged hair alters both the…
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic
Lonely Place by Dusan Jaukovic

Swimwear for Bond Girls and Goddesses

The Bond Girl has entered literary and cinematic mythology as an unmatched beauty; a rare and potent mix of danger and vulnerability, strength and seduction. Dusasn Jaukovic’s new shoot for Fashionising.com titled For Your Eyes Only doesn’t borrow literally from the 007 adventure of the same name, but it does mix up that undeniable recipe of Bond Girl qualities. And, like all of Jaukovic’s shoots…
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic
For Your Eyes Only by Dusan Jaukovic

Morfium’s Imaginarium

The imagination is a powerful and important place, often overlooked in a world where fact and information are king. Dusan Jaukovic takes us to an Imaginarium: a place of the imagination “inspired by spirits of dreams and their hidden Wonderland”. The clothing by Morfium Couture is the train that takes you away to that mythical place, with the future mashed into the past in a beautiful chaos of…
NSFW Photo gallery included.

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