jessica choay

on Fashionising.com.

The little red dress: Doina Ciobanu

They haven’t become ubiquitos in so much as they have become iconic. Plunging necklines are an easy statement to make, slit dresses a stronger one. Envisage them in your mind’s eye, however, and it’s likely that you picture a floor length dress with a thigh-high split. That, or Angeline Jolie’s right leg. But spring 2014 is fast shaping up to be a story of something…
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14
Doina Ciobanu in Milonga from Jessica Choay S/S '14

The head-turning, statement-making little black dress

The slit that rises up the thighs. The short hem. The way the the sheer layer responds to the wind and movement thus breathing life into the dress. The way statement after statement are layered into this one, little black dress. The stone balcony. The palm trees beyond it. The water, and all the yachts moored in it, beyond those same trees. All of these…
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14
Doina Ciobanu in Deseo from Jessica Choay S/S '14

Lace, bikini and pool side grace

There’s only so much you can do in the heat of high-summer in the south if France. Sun by the pool, read a book while sunning by the pool, swim in said pool, or, to really mix things up, frolic at a nearby beach. I love water, I love swimming, but such repidity bores me stiff. So while spending part of my summer in St…
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14
Doina Ciobanu in Nostalgia from Jessica Choay S/S '14

Jessica Choay: Tie Me Up

Focusing on the precise moment when a woman reaches for a soft, silky, seductive piece of lingerie to put on, we know for a fact that something inside her changes, and that change is further reflected on the outside, in the way her confidence increases, in the way she walks bursting with attitude, in the way she knows the world can be hers for the…
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign
Jessica Choay Tie Me Up S/S '13 campaign

Babydolls and French femininity: Jessica Choay

There are just not enough things in the world able to evoke romance and to whisper femininity quite like the entire concept of shooting for a lingerie campaign, envisioned by an emerging French designer, in one of the most beautiful cities in the world. Accordingly, Milan, the gorgeous Jovana Filipovic and Jessica Choay‘s utterly subtle collection of babydolls bring along a whole new meaning for…
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign

Jessica Choay A/W ’12 revisited

Jessica Choay‘s play between lingerie and outerwear continues to catch our eye. It’s rare for a day to go by where we don’t happen across her label’s winter 2012 campaign being shared on the likes of Pinterest or Tumblr; and with good reason – the images are evocative. Look books can tell a truer story about a collection’s pieces, however. The way pieces sit in…

Lazy sunday morning luxury

There’s no luxury quite like the kind you feel at home. The kind that comes from crisp white sheets that faintly smell like sunlight, lavender and cut grass; from waking up late on a sunday morning and having nothing in particular to do but make fresh coffee and read the sunday papers. It’s the feeling of wearing cool, soft, silk as you pad around the…
Shooting Julia by Luca Meneghel
Shooting Julia by Luca Meneghel
Shooting Julia by Luca Meneghel
Shooting Julia by Luca Meneghel
Shooting Julia by Luca Meneghel
Shooting Julia by Luca Meneghel
Shooting Julia by Luca Meneghel

Designer to watch: Jessica Choay

Fashion weeks aren't just a great way to discover new collections but also to discover new talent. In Milan we encountered designer Jessica Choay who designs what you might describe as 'lingerie as outerwear' without any lingerie in sight. Paradoxical? Read on to discover why.
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign
Jessica Choay A/W '12 campaign

X

: