The product and the imagery are always in fierce competition with any ManiaMania campaign. In this campaign, as with all the previous, you get swept up in the mood; the mystical, sensual mood. And as you’re being swept away on the white-water rush of dreamy imagery, your eyes scramble to fixate on the jewellery and accessories that should be the true stars of the campaign.…
As surreal and dream-like as the campaign images themselves, these three videos of Abbey Lee Kershaw for Maniamania are perfectly in spirit with the dizzying themes of the collection. Shot by Elle Muliarchyk, you can view all three videos after the break.
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To say ManiaMania have build up something of a cultish following would not be inaccurate. The jewellery label’s quickly-established trademark of bohemian rawness and mystical themes is as clear cut and singular as their pieces are complex, and there couldn’t be a better face for the brand than Abbey Lee Kershaw – a walking personification of their style. For spring 2011/2012 their collection The Third…
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With platinum blonde hair, moon shaped backdrops and a nose ring, Abbey Lee Kershaw looks mesmerizing and vampish for ManiaMania reve. Crochet vests and layered jewellery make for an intriguing shoot which can be viewed in full after the jump.
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ManiaMania are forgers of cool. Their chunky crystals and molten twists of metal have a way of oozing rock-infused attitude, and their choice in models perfectly reflects that. First it was Bambi Northwood-Blyth, next up it’s Abbey Lee Kershaw.
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I was only just the other day proclaiming my adoration of MANIAMANIA‘s collection of jewellery, a primordial mix of rough crystals and molten metal. Soon after I happened upong this street style photo by Vanessa Jackman, which was snapped in Sydney… Love the combination of the simple grey tank, exposed lingerie, and the MANIAMANIA ‘Alchemy’ necklace.
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With amulets that take me back to Jim Henson’s The Dark Crystal and molten metal warrior cuffs that even She-Ra would be envious of, MANIAMANIA have completely rocked my world with their 2010 jewellery collection. The collection is described as “a rich synthesis of Mesoamerican iconography, geology, 1970’s handicrafts, shamanism and magic” – which is a pretty good description so I won’t attempt to top…
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