maryna linchuk


5 videos of your favourite models doing cute things

Or, the fashion world’s most popular models if not your personal favourites. Cara Delevingne makes goofing around to Salt-N-Pepa look sexy, Karlie Kloss plays dress-ups, Kate Upton poses like a pin-up and Barbara Palvin – well, she doesn’t need to do much but exist to look cute. And finally, Lindsay Ellingson, Maryna Linchuk, Edita Vilkeviciute, and Gracie Carvalho talk about their favourite body parts (and…

Maryna Linchuk backstage at Scervino

Wearing the impressive closing number of a black strapless gown, all eyes were on Maryna Linchuk at Ermanno Scervino’s pre-fall 2013 preview in Florence last night. The same could be said for backstage, where Linchuk flitted about in the gown looking right at home in it. The womenswear was shown alongside the men’s fall 2013 collection as part of Pitti Uomo.

5 perfume ads that worked and why

What are the ingredients that compose a successful perfume advertisement? One would say a breathtaking scenic location, while another would put forward an argument that a good TV commercial needs a well-narrated story. Some want the highest-grossing Hollywood celebrity in the finest gowns, but others are happy to look at a half-naked male body swinging to Lana del Ray’s voice by the pool. If you…

Beauty and the boat

Rich, sun-drenched colour, cool water and a bronzed tan. Some shoots aren’t there to be artistic, but purely to generate a feeling of desire, and this shoot from Vogue Germany is one of them. Christine Arp’s styling dabbles in 2012’s swimwear trends before honing in on the sporty: slick one-pieces, a neoprene bikini, a numbered football tee tied into a crop top. If a healthy…
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12
Maryna Linchuk: Vogue Germany, April '12

The power of polaroid

There’s good reason why we’ve (collectively) become so obsessed with overlaying vintage filters onto digital photos: because real life is real enough. We’d prefer our records of it, our memories and mementos, to be romanticised. A photorealistic image shows everything, even the things we want to hide, while a scrappy, hazy, polaroid in its own imperfection masks our flaws. And fosters a belief in a…
NSFW Photo gallery included.

The two faces of MaxMara

MaxMara’s latest look book jumps – often literally – between two styles, both rich with spring 2012’s fashion trends but vastly different in style. Maryna Linchuk is the hippie, free-flowing, sporty girl to Sigrid Agren’s sharp sophisticate. On Linchuk’s side of things you’ll find an eclectic mix of maxi-dresses, straw hats, flat sandals and 70s accessories, head wraps and sailor pants and vibrant prints. Agren’s…

Want to know who’ll be on the Victoria’s Secret runway this year?

The Victoria’s Secret show 2011 will be on the runway in a matter of hours. Anticipated for it’s energy, entertainment value and star power as much as for it’s lingerie, the question isn’t just what will be on the catwalk but who. So who can we expect to see bounding down the runway this year, wings fluttering, eyelashes batting, kisses blowing with targeted determination towards…