morfium

on Fashionising.com.

Morfium’s once and future Queen

Theatricality is a Morfium hallmark – owing largely to designer Jelena Malesevic’s unique background in the field of theatre and the arts, not to mention her unwavering ability to find inspiration in the most obscure depths of history and the most far-flung corners of the globe. With her partner in crime Dusan Jaukovic behind the lens yet again, this latest editorial brings together expressive poses…

Sensual & innocent all at once

Kika: fresh faced, hair a little bit wet like she’s stepped out of the shower and not quite dried it yet, nails short, skin glowing, natural. Dusan Jaukovic captures that side of the model – youthful yet sensual – a kind of raw portrait that progresses to a more grown up one as lipstick is added and Morfium Couture‘s brilliantly theatrical gowns enter the frame.
NSFW Photo gallery included.

An enchanted forest next door to New York

Far from the madding crowd – or in this case, New York – sits Long Island. Morfium Couture designer Jelena Malesevic tells me it feels worlds away, like a quiet country space that just happens to lie geographically close to the jutting skyscrapers of New York City. That much is clear, too, from Morfium’s shoot Refugium; the Long Island backdrop appearing as a refuge in…

Sofi’s choice: living out the fantasy

When faced with extraordinary beauty, it’s easy to play out the ocean of fantasies, for each time they will feel intriguing and new. Innocence, rebellion, temptation or edginess, there is no limit to what a series of strong portraits can evoke and inspire. Bringing a sense of fantasy to reality, or blurring the line between worlds all together, photographer Dusan Jaukovic turned Sofi into the…

Prayer is a longing of the soul

That Morfium Couture can continue to create such complete fantasy worlds from their collections should come as no surprise by now – and yet, with each one, we get drawn in anew. This time photographer Dusan Jaukovic and stylist Jelena Malesevic (Morfium’s designer) challenged themselves to connect mysticism and fashion in a series of images starring Jefimija Jokic. Like the ancient Gods were keepers over…

Morfium’s bold tribal beauty

If you’ve already entered the draw to win a pair of €500 Morfium Couture silver leggings then chances are you’ll recognise their shining presence in this shoot by Dusan Jaukovic (if you haven’t entered, you can still do so by following the link to our Facebook page). In the shoot, Serbian model Jefimija Jokic lends her soft beauty and strong presence to Morfium’s (morfium.net) tribal-inspired…

Win these ultra-cool metallic leggings by Morfium Couture

When Fashionising.com reached 70,000 fans on Facebook recently we thought it a good excuse to both celebrate and say thank you. Inviting you all to our offices for one huge party seemed logistically challenging, so we decided to partner with some of our favourite brands to give away some utterly great prizes instead. You’ll now find a ‘Giveaways’ tab on our Facebook page, and the…

ArcheTrip: ancient tribes meet modern day

Morfium‘s collections always take you on a trip to some other time, some other place that’s not quite of this world. Often the fantasy is one of mythology, gods and goddesses, always fantastical and always stirring the imagination. Their fall 2013 collection does that again, but this time it’s ancient tribes that beckon you to another time: Morphium’s prehistoric woman might be of the past…

Morfium’s dark vixen

If ever there was a brand apt at merging fashion and fantasy, it would be Morfium Couture. In every shoot Dusan Jaukovic embarks upon for the label, the fantasy is wrought of every contributing element: hair, makeup, styling, backdrop. This time, a choppy black bob hairstyle and exaggerated black eyeliner turn model Jefimija Jokic into a dark vixen worthy of any Gothic plotline. Veiled, heeled,…
NSFW Photo gallery included.

Prairie fairy: more magic from Morfium

Every time I see one of Morfium Couture’s bodysuits – those pastel dreams of gathered tulle that feel somehow mythological and yet modern – I fall in love all over again. We saw them in an indoor setting as Resort wear, and now variations on the piece pop up again for summer 2013. In a field of slender tall grass or set against bails of…

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